Billionaire Boys Club and Ice Cream give us a glimpse into their newly launched flagship store in the heart of London’s Soho.
Following the success of the brands recent pop up ‘satellite store’ in London, their latest venture encompasses 800 square feet split over 2 levels, the first permanent space for the brand inside Europe. It was about time London had its own BBC/ICE CREAM location following the opening of the NY store back in 2007 and the Japan store more recently in 2012. Each brand has and continues to play an integral part in shaping the UK street wear scene and its only right that they celebrate that with a physical location.
The interior of the store is pretty outstanding and has been specifically designed to reflect each brands story. The space is split into 2 concepts, the first a ‘Starfield’ pattern that has become synonymous with BBC’s ‘galaxy’ aesthetic and its iconic astronaut logo, while the second half takes it back a few years with a 50’s taking the form of a vintage Ice Cream parlour.
The London flagship will also hold the latest collections from both brands as well as Billionaire Boys Club exclusive ‘LDN’ tees and caps to celebrate the store opening. The store will also see a range of EU exclusive products as well as exclusive Pharrell Williams product that includes his recent collaborative ventures with Adidas and Commes Des Garcon and the the limited edition ‘This Is Not A Toy’ book by John Wee Tom.
Billionaire Boys Club store:
36 Marshall Street,
For more information, head over to www.bbcicecream.eu
Billionaire Boys Club link up with regular collaborator Dexter Navy once again to present this video look book, highlighting key styles from the brands Spring 2015 range.
2014 was a succesful year for the London based creative who was responsible for A$AP Rocky’s ‘Chevy’ video and was also hailed by Complex as one of their ‘30 Under 30 Photographers to Watch’. His latest project sees him return to his hometown back to where it all started and the focus is kept firmly on the UK, from the choice of models to the styling. The aim was to create a ‘seamless presentation’ to showcase the offerings, and the rotating camera achieves this against an empty warehouse backdrop. Throughout the video we catch glimpses of the collection as the models move continually with the camera as it circumnavigates to the soundtrack of “I’m Ready” by British Hip-Hop group Caveman.
From what we can see from the short video, there is a strong selection of cut and sew pieces, most notably in the shirting options, outerwear and the panelled hoodies and sweaters. The colour palette mixes vibrant and more muted tones, with a range of patterns, patchwork and bold graphic prints applied throughout.
The Billionaire Boys Club Spring 2015 collection is available now at www.bbcicecream.eu
Billionaire Boys Club link up with Pro Era’s Kirk Knight to showcase the brands MA-1 Leather Jacket.
Photographer Slick Jackson follows the Brooklyn based hip-hop artist through New York’s Chinatown wearing the EU exclusive jacket, constructed from premium leather that is sourced, dyed and fabricated entirely in Europe. Additional details include the aviation inspired Flyin-B logo on the chest and a large embossed Arch logo as a back design. The jacket takes further cues from the original MA-1 designs with utility pockets on the arm and a central zip closure, arriving in an all black colour treatment for a clean finish.
The Billionaire Boys Club MA-1 Jacket is available now at www.bbcicecream.eu
A Number Of Names present the EU release from Billionaire Boys Club this Fall with an accompanying lookbook shot by renowned photographer Dexter Navy.
The collection is full of relaxed styles in a largely sportswear inspired release featuring bonded lux cotton sweatshirts, hoodies and sweatpants, alongside more technical outerwear pieces and fashion basics. Black, red and white dominate the colour palette while bold font and classic logo prints including the famous astronaut helmet, flying b and classic arch logo are applied to several designs. Within the collection, Billionaire Boys Club pull the ‘Diamond and Dollars’ print from the archives for an EU exclusive capsule.
The Billionaire Boys Club EU fall 2014 collection is available now at www.bbcicecream.eu
Ahead of their main release due later this month, Billionaire Boys Club unveil their exclusive EU capsule collection for fall 2014.
Pulling some original print designs from Sk8thing out of the archive, the release features a range of staple silhouettes bearing the brands signature arch logo and astronaut head logo. The collection consists of sweatshirts, tees and jogging pants, as well as Starter snapback and bucket hat, all arriving in a basic colour palette of black, heather grey and navy. The logo designs are filled with the original ‘Diamond and Dollars’ print in black and sand and red and blue colourways, with the headwear selection receiving an all over print treatment.
The BBC EU capsule collection is available now at www.bbicecream.eu
Earlier this month we featured key pieces from Billionaires Boys Club latest drop for Summer 2014 in our A Number of Names look book for Urban Industry. We now take a closer look into the collection as a number of names presents the Billionaire Boys Club EU summer lookbook shot by Dexter Navy.
The release features an array of graphic tees, tanks, sweaters and headwear, with the summer theme running through the collections pastel colour palatte. Alongside logo and typography prints sit 50’s and 60’s Havana and Miami inspired designs such as the Mega Yacht and Slash T-shirts.
Check out images from the stripped back lookbook by the talented Dexter Navy, as well as the behind the scenes video produced by A Number of Names. The Billionaire Boys Club Summer 2014 collection is available now at bbcicecream.eu and Urban Industry
Since 2008, A Number Of Names has been a key distributor of some of the most recognised street wear brands in the UK and throughout Europe.
Highlighting key pieces from the likes of Billionaire Boys Club, Icecream and Gourmet footwear, we once again linked up with our friends Urban Industry to present an A Number of Names Summer 2014 look book. The shoot showcases key pieces from the drop including the BBC Bankie Crewneck Sweatshirt and Icecream Bar Pullover Hoodie, as well as footwear options in the Gourmet 35 TX.
Check out images from the shoot below and be sure to head over to Urban Industry to shop the full ranges; Billionaire Boys Club, Icecream and Gourmet
Imagery: Lily Brown
Words & Styling: Kieran Sills
Models: Aimee Widdup & Virgil Coughlin