Tag: brand

Brand Updates: Rook Brand – Age of New Breed

Posted on by bythelevel

Along with the release of their ‘Dark Amazon’ collection, Rook brand have produced this bonus online feature showing the creative process from start to finish, giving an insight into the inspiration behind the new collection.

The video gives a behind the scenes glimpse into Joe King’s art studio as he completes the Doberman Crown design.

“This Holiday season was largely designed around the idea to never settle for less than the best. Pushing the limits within ones self to discover what is possible, we really wanted to encourage people to explore the road less traveled and to never assume that the given path is a single fixed direction.

It isn’t until you’re willing to become completely uncomfortable that the progression will make itself known. You have to divert from the norm, question everything and never settle for less than the best”

– Joe King, Co-Founder/Creative DIrector of ROOK.

Source: Out of step

Brand Updates: Penfield “The Coldest Day”

Posted on by bythelevel

Following our previous post on Penfield’s fall/winter 2013 collection, the brand have followed it up with an exclusively curated look book for high winter called ‘The Coldest Day’.

Featuring both Menswear and Womenswear, the shoot shows off a more stylised direction to the brands fall/winter collection focusing on layering and functionality.

For more information be sure to check www.penfield.com, as well as selected retailers.

Source: SANE

Brand Updates: Rook ‘Dark Amazon’ Holiday 2013 look book

Posted on by bythelevel

LA based streetwear company Rook gives us their first delivery of the holiday 2013 range with the ‘Dark Amazon’ lookbook shot by Adri Law. 

Rook is a brand defined by its art and its ability to introduce great design into its clothing whilst still focusing on high quality. This collection is no different with Rook exploring multiple facets of design as well as the use of layering to give texture and a high attention to detail.

Available at the following online stores;

5 Pointz – www.5pointz.co.uk
Rollersnakes – www.rollersnakes.co.uk
Route One – www.routeone.co.uk
Size – www.size.co.uk
Chemical – www.chemical-records.co.uk
Chimp – www.thechimpstore.com
Main Source – www.main-source.co.uk

Check www.rookbrand.com for more!

Source: Out of Step

Brand Updates: 10.deep fall 2013 drop 2

Posted on by bythelevel

Here we have ‘Nightfall’,  the second and final drop from the 10.Deep fall 2013 ‘Full Cycle’ collection.

The drop revisits some of the key prints and themes from the ‘Daylight’ release, however concentrating more on the transition into the darkening winter months. It shows a focus on nightshades, black-on-black and deeper purple and blue colour schemes.

Links will be up shortly on where to purchase… keep a look out for those!

Source: Out of Step

Brand Updates: 10.Deep Fall 2013 Drop 1

Posted on by bythelevel

This is ‘Daylight’, the first delivery from 10.Deep’s fall 2013 collection.

The transition from the brightness of Summer into Winter’s darker months, the shortening of days and the deeper Autumn colours serve as the inspiration for the ‘Full Cycle’ fall collection from 10.Deep.

‘Daylight’ represents the bright visuals of this transition. 10.Deep use various prints, from Botanicals to animal prints, as well as Dashiki-inspired hooded tees and sweatpants  and pattern-blocked Ikat button downs. Tropical floral and brighter camo prints combines to give contrast to the 2nd drop ‘Nightfall’.

The look book is shot with up and coming hip hop group Overdoz from LA!

You can buy pieces from the collection at the following online stores;

www.5pointz.co.uk

www.capology.co.uk

www.main-source.co.uk

www.urbanindustry.co.uk

 

Source: Out of Step

Brand Updates: Quiet Life Fall 2013 Drop 2

Posted on by bythelevel

The Quiet Life 2nd Fall release has now dropped and here we have the awesome look book shot by LA based photographer Jared Eberhart. Part 2 of the fall collection features the Herringbone Coach jacket available in two different colour ways. The Flake beanies and Our Tribe 5 panels are certainly stand out pieces, with new fleeces, socks and graphic tees also available.

The Quiet Life Fall Drop 2 is hitting store shelves now and is available online HERE.