Grind London AW15 “4EVER YOUR AUTOMATIC +1.” Editorial


London streetwear authority Grind London team up with talented UK based photographer Vicky Grout on their latest editorial dubbed “4EVER YOUR AUTOMATIC +1.”

Highlighting key pieces from the brands Autumn/Winter 2015 collection, the editorial takes us out on to the streets of London with in-demand model Lily Bridger donning the threads. Grind London seamlessly combine menswear and streetwear styles to deliver accessible apparel and accessories, from bomber jackets and oxford shirts to printed tees and embroidered headwear, utilising a range of premium materials, subtle graphics and bold patterns, inspired by past decades. Easily one of the most exciting brands to be coming out of London in recent years, they show no sign of slowing up, as they keep quality high and continue to show their versatility with a new range of cut and sew shapes and tongue-in-cheek graphics for the new season. Highlights from the release include the ‘Fabulous Private Pool Suites’ cord cap, ‘4Ever Yours’ long sleeve tee and the staple Japanese denim Chore Jacket. 

Check the full editorial above and be sure to head over to www.grindlondon.com to shop the full range.



indcsn AW15 by Homegrown Diamonds


Leeds based indcsn team up with Norwegian based photographer Homegrown Diamonds on the visuals for their latest release this Autumn/Winter. In perhaps one of the strongest collections from the UK mainstay to date, the graphic led t-shirt designs draw influence from numerous themes, all the while sticking to the rebellious nature of the brand. Incorporating retro inspired type and a subtle colour palette throughout, highlights from the release includes the ‘Bite the hand’ t-shirt and the bold ‘Rest In Paradise’ tee and ‘Icon’ long sleeve tee, which sees the brand link up with London based artist Mr.Phomer on the design.

The indcsn Autumn/Winter 2015 collection is available now at the brands web store and at selected retailers including Urban Industry, KRUSOE and The Chimp Store



S.O.O.N X Mr. Phomer Capsule Collection


Two of London’s finest join forces this season, as streetwear brand S.O.O.N link up with Lisbon born, London based creative Mr. Phomer for a collaborative capsule collection.

Following a chance meeting in London and a history of unknowing confrontations with each others work, the pair finally come together to produce something that is representative of both parties DIY ideologies. The release draws inspiration from ying and yang, light and day, consisting of opposing black and white, short and long-sleeved tees.  Channeling both S.O.O.N’s and Mr. Phomer’s attitudes towards working in the creative and fashion industries within the big smoke, bold graphic prints are applied to the ‘KTGP2’ tee, which is a play on the ‘Bringing Knifes to Gun Parties’ design that first brought Mr.Phomer to S.O.O.N founder Jonny’s attention, as well as the ‘All Smiles’ long sleeve. The collection reinforces Something Out Of Nothing’s self made nature, encouraging others to use their creative talents to bring their vision to life.

Enjoy the lookbook shot by London photographer Vicky Grout above and be sure to head over to www.somethingoutofnothing.co.uk to shop the capsule, which arrives in extremely limited numbers, now.

BBC Store Marshall St-4

Billionaire Boys Club/ICE CREAM EU Flagship Store

  Billionaire Boys Club and Ice Cream give us a glimpse into their newly launched flagship store in the heart of London’s Soho.

 Following the success of the brands recent pop up ‘satellite store’ in London, their latest venture encompasses 800 square feet split over 2 levels, the first permanent space for the brand inside Europe. It was about time London had its own BBC/ICE CREAM location following the opening of the NY store back in 2007 and the Japan store more recently in 2012. Each brand has and continues to play an integral part in shaping the UK street wear scene and its only right that they celebrate that with a physical location.

 The interior of the store is pretty outstanding and has been specifically designed to reflect each brands story. The space is split into 2 concepts, the first a ‘Starfield’ pattern that has become synonymous with BBC’s ‘galaxy’ aesthetic and its iconic astronaut logo, while the second half takes it back a few years with a 50’s taking the form of a vintage Ice Cream parlour.

 The London flagship will also hold the latest collections from both brands as well as Billionaire Boys Club exclusive ‘LDN’ tees and caps to celebrate the store opening. The store will also see a range of EU exclusive products as well as exclusive Pharrell Williams product that includes his recent collaborative ventures with Adidas and Commes Des Garcon and the the limited edition ‘This Is Not A Toy’ book by John Wee Tom.

Billionaire Boys Club store:

36 Marshall Street,


W1 7EY

For more information, head over to www.bbcicecream.eu

HUF Spring 2015 D2

HUF Spring 2015 Delivery 2 Lookbook


 HUF hit the racecourse to showcase their latest offering from their Spring 2015 collection, as photographer Brian Kelley follows models Thadius Williams, Justin Owens, Danny Salgado and Patrick Franklin as they try their luck on the horses.

The latest release continues to place a high importance on construction and material, brining us gently into the warmer weather with several Californian inspired styles and prints. There is of course the staples but there is much more of a focus on cut and sew pieces including light weight jackets and short sleeved shirts, with several key pant styles from their ever improving line. With key pieces that include the Classic H baseball jacket, white embroidered baseball jersey and Tropicana short sleeved shirt, the collection also features a bevy of new headwear releases and also key footwear styles that compliment the apparel offerings. Utilising several custom print stories throughout including dots and bandana pattern, the colour palette is fairly subtle using lots of white, blues and sand colours.

The HUF Spring 2015 Delivery 2 release will be available at the usual stores including Urban Industry and The Chimp Store shortly.


Brixton Spring 2015

Brixton unveil the latest visuals for their Spring 2015 collection, both of which perfectly capture the laid back aesthetic of the California based brand.

The latest instalment from Brixton is much of what we have come to expect from the brand, revisiting themes that we have seen consistently season after season to offer up a well balanced collection that gives quality in construction, muted earthy tones and relaxed styles, representing the relaxed culture of America’s west coast.

The collection ranges from the staple selection of tees, long sleeves and a vast array of headwear, to more technical cut and sew pieces in their button down shirts, comfortable chino trousers and light jacketing options. Exploring new materials and patterns, the brand holds back on loud graphic and colour applications, rather focusing on producing more timeless pieces that will look good all year round.

The brand embodies the music, people and culture that surrounds them, and they make those influences clear in their designs and more notably in their visuals. Accompanying their still imagery is a short video lookbook which features Californian brand The Rooms, again showcasing the garments and also relaying what Brixton as a lifestyle is all about. Brixton continue to stick close to their roots and what they know best, effortlessly delivering refreshing, easy to wear clothing that doesn’t cut corners in quality or fit.

The Brixton Spring 2015 collection will be available in the UK this week at the following retailers

Urban Industry 



CLSC Spring 2015 Drop 1

An abandoned waterpark in the Nevada desert sets the scene for CLSC’s latest lookbook as the LA based brand showcase their new collection for Spring 2015.

The CLSC Spring release eases us into the warmer months, with a mixed selection of lighter pieces including tees, long sleeves and zip up hoodies, as well as more technical cut and sew options in the windbreaker and coach jacket. Rounding off the collection is a healthy range of headwear, including the Leaf Snap and new reworks of the CLA Snap Back, as well as relaxed jogger pants and shorts made in collaboration with sportswear giants Champion. The brand stays true to their roots, maintaining their renowned look which fuses athletic styles with their tongue-in-cheek graphics to produce casual street ready styles. Expect to see some familiar silhouettes along with a few new additions from CLSC this season as the brand continues to develop their unique aesthetic.

Enjoy the look book above shot by Evy Optics in Las Vegas, Nevada. For more information on the brand or to shop the current collection, head over to clsclife.com. The first drop of Spring 2015 will be available with UK retailers including The Chimp Store and 5Pointz soon.