Converse launch the Chuck Taylor All Star II


Introduced to the world almost 100 years ago, the Chuck Taylor All Star has become one of the most popular and most iconic footwear styles of all time. In what is set to be one of the most significant releases of 2015, Converse have announced the first ever upgraded Chuck style, as they present the Chuck II – bringing a classic into modern day.

Originally introduced back in 1917 as an elite basketball shoe, the Chuck’s distinctive make up, which includes a stitched upper, white rubber toe cap and famous ankle patch, has remained largely unchanged up until now. Although the original style will always remain a firm favourite for many, Converse have chosen to give the Chuck a progressive rework this season by listening to those who wear the shoes to work out the ‘nags’ with the original. They have been weary to stay true to the originals DNA without too much alteration or introducing a new silhouette all together. It’s a significant moment for a brand with such a rich heritage as they look to bring their most celebrated style forward with creativity and innovation.

The main focus in the Chuck II rework seems to be comfort, and this is achieved with the addition of a Nike Lunarlon insole and enhanced with a padded foam collar and a non-slip padded tongue for extra cushioning. The new Chuck’s shape mirrors the original but has been enhanced with a durable Tencel canvas on the shoes upper with a breathable perforated micro-suede liner for comfort during extended wear. Additional features include tonal lacing, fully embroidered ‘All Star’ ankle patch, high foxing and monochrome tonal matte eyelets for a premium finish.

The Converse Chuck Taylor All Star II arrives this upcoming Tuesday (July 28th) at Converse stores, select retailers and online over at www.converse.co.ukThe ox (low) can be picked up for £55 and the hi-top for £60, available in four separate colour ways of black, white, red and blue.


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Converse presents #PleaseCharge


Converse develop their #PleaseCharge Instagram movement into a 21 minute skate video which introduces their talented European Team as they travel across several key cities in the continent.

Filmed by Ben Chadourne and James Cruikshank, the video follows team riders Remy Taveira, Harry Lintell, Felipe Bartolome, Jerome Campbell, Paul Grund, Greg Cuadrado, Kevin Rodrigues, David Stenström, Javier Mendizabal, Carlos Cardenosa, Danny Sommerfeld, Daniel Pannemass and Sylvain Tognelli, shredding spots in the UK, Germany, Spain and Netherlands. Filming for the video began in mid-February of this year and spanned across four months and several different trips.

Enjoy the video below which features an original score composed by Jean Louis Huhta. For more information, head over to www.converse.com


Converse CONS

Converse CONS launch the One Star Pro


This weekend saw the return of the Converse One Star in the UK; one of the brands staple silhouettes since the 70’s. Following several years out of the limelight, Converse CONS present the updated One Star pro, reworking the classic style it into a skate ready pro shoe for the summer.

The One Star has always been hugely popular with both the lifestyle and skate market, but for its latest iteration, Converse have chosen to focus on the latter. Using the original shape as a guideline, a durable vintage suede has been applied to the upper while a premium leather lines the inner. The iconic Converse ‘Star’ brand logo contrasts the colour of the upper and is located on the lateral and media panels, with each colour option sittng on top of a stark white sole unit. Additional features include a moulded volt lunarlon insole for protection upon impact, tonal lacing, a perforated memory foam gussetted tongue that stops the foot from slipping and finally a lighteweight CONS traction, gum coloured rubber outsole for superior grip.

Arriving in limited numbers, the low profile Converse CONS One Star Pro is available in two colour options of Yellow Bird and Black and is released as part of CONS Quickstrike project. You can pick a pair up for £70 over at Welcome Skate Store, Note and Flatspot. 



Converse ‘Made By You’ Campaign


Celebrating self-expression and encouraging people to share their personal experiences through their storied Chuck Taylor All Stars, Converse have launch the Made By You campaign.

The campaign has already seen fans of the iconic silhouette worldwide offer a glimpse of their lived in pairs to tell their own story. Made By You sees Converse work with a group of internationally renowned icons including Andy Warhol, Rory Attwell, Swim Deep and Shay Ola, to name but a few, curating one-of-a-kind sneaker portraits from those who inspire creatively from the fields of art, music and food. Along with their portrait, those icons have also added their own six word story to offer us a snippet into their experiences wearing Chucks and the attitude they have towards life.

With the Chuck Taylor All Star approaching its centennial, the campaign is a great representation of the style which has seen many unique customisations over its time. Through social media ‘Made By You’ will encourage customers to share their Chucks using the hashtag #ChuckTaylor, bringing together the Converse community and creating a social gallery of the coveted silhouette.

For more information on the Made By You campaign head over to www.converse.co.uk


Converse Premium Collection – Waxed Canvas Heritage Series


This Autumn/Winter sees Converse release their first ever premium accessory line entitled ‘The Waxed Canvas Heritage Series’ consisting of a hooded backpack. ‘crossbody bag’ and complimenting beanies ready for the colder months.

Fronting the collection is the detailed ‘Hooded Backpack’ which arrives in charcoal and navy colour options. Made from 12oz waxed cotton canvas, the 22 litre backpack is designed for daily use and provides protection for the wearers belongings against the conditions. Additional features include a padded laptop sleeve, interior paperwork sleeve, brass zip and buckle detailing and side loops.

Accompanying the backpack is the slim 0.5 litre ‘Crossbody Bag’, which is made with the same 12oz canvas, for all your smaller essentials and the collection is rounded off with rust, black and navy colour options in a knitted beanie.

The Waxed Canvas Heritage Series will be available in the UK from September, be sure to check back for links.