Goodhood x Vans “Equal | Opposite” pack.


In celebrating 10 years since the store first opened it's doors, Goodhood have combined with Vans to mark the occasion with a special collaborative release inspired by Newton’s third law - “for every action there is an equal and opposite reaction".

 Comprised of two updated Sk8-Hi silhouettes and a new take on the classic Authentic, the Goodhood logo is used extensively throughout, patterned on to all three styles which arrive in black/white and white/off-white colour options. Each shoe has been constructed from a mix of soft leather and durable canvas on the upper, completed with custom Goodhood lacing, a subtle 'Equal/Opposite' print on the midsole and of course the Vans signature waffle outsole construction. 

 The Goodhood x Vans “Equal | Opposite” pack is set to land in-store on Saturday the 29th of April at 10am and online at 12pm. 




STAY WEIRD – Kyle Stewart for EDWIN


 For Spring 2017, Edwin have combined with Kyle Stewart, co-founder and creative mind behind acclaimed London retailer GOODHOOD on a unique selection of designs. Dubbed 'Stay Weird' the release draws inspiration from the distinctive artwork used for B-movie posters, utilising hand illustrated graphics applied as bold prints on the back and chest of simplistic monochrome t-shirts. Rounding off the release is a classic black denim jacket, which also features a bold 'Heavens' back print and custom badges on the chest pocket, alongside a heavyweight canvas tote bag. 


To commemorate the release, the pair have also launched a lo-fi clip, filmed on location in Berlin by Civilist's Alex Flach. The Stay Weird collection from Kyle Stewart and Edwin is available now at Edwin's physical locationsselected retailers and Edwin's online store.





Goodhood Drop Winter 2016 Editorial “Ultra”


 Dressing for Winter can be difficult, and more often than not style is swapped out in favour of warmth and practicality. Thankfully London institution Goodhood have got you covered as they put together their Winter ’16 editorial to help us beat the cold in style.

The "Ultra" editorial features Dorain Lutz and Elliot Powers from music collective NuBrain modelling the garments, shot against the backdrop of the group’s own East London recording studio. The visuals showcase key pieces from Godhood’s winter range including brands such as Converse, Our Legacy, Dickies, NEIGHBORHOOD and Gosha Rubchinskiy, utilized in a series of well layered and outwear-focused looks.

All the clothing featured in the editorial is now available online and at Goodhood’s brick and mortar store.



Goodhood insight – SATTA


With SATTA recently releasing the Summer Solstice Collection for this summer, stockists Goodhood pay a visit to the Brixton based studio/workshop/home of the brands founder and creative director Joe Lauder. They take a tour of the space and also sit down with Joe to find out a bit more about the brand itself. Here’s what he had to say…

How did Satta start?

I guess the seeds for Satta were planted in 2007 where I spent my first retreat in the Peruvian amazon staying with a shaman learning about the plant medicines of the jungle. I’d just left school and had no idea what I wanted to do with my life and left with a deep love for the natural world. I knew whatever I did I wanted to be working with nature in whatever way possible, and spent the next few summers designing and building gardens around London as Studio Satta. Because of the seasonal nature of landscaping, the winters were really quiet so I often travelled through the winter months. The seeds for Satta in its current incarnation were sown whilst away on a yoga retreat I took through India and Indonesia in 2012.

I see the process of designing not separate from my yoga practice. Yoga in Sanskrit comes from the root verb Yuj, meaning union or, to join. Satta is a union, a bringing together, of all the aspects of my life, both the people, environments and cultures I experience and my personal passions for working with plants and natural materials, skateboarding and surfing, the output being my efforts to try to merge them together into a tangible and cohesive story, which I hope people can resonate with.

How did you get into design and more specifically producing hand made objects?

So starting off as a landscaper and garden designer I often got asked to produce bespoke outdoor furniture pieces for my clients, over time I developed a love for working with wood and decided to further my skills by studying a fine furniture making course. Once I’d learnt what I wanted to know I left the course and started slowly getting a workshop together in my studio.

What are the key reference points for the brand?

Roots music, Zen buddhism, the trees, the moon, the stars, the seas, rastafarian livity, strictly roots and culture.

Anything inparticular that is heavily influencing you right at this moment?

I’ve been learning about gaia psychology and its opening up a lot of stuff for me at the moment. At its heart it’s about finding ways to re-ignite the emotional connection between individuals and the natural world, in order to help develop sustainable lifestyles and to help support the feelings of separateness from nature. I can only hope that the story Satta tells points in the same direction, because for me that is what its all about, reconnecting.

How do you handle the delicate balance between utilizing nature and living in the city?

Working as a landscaper the balance was easily met, working with the land and constantly finding solutions for people in the city to best utilise their own personal plots of nature. I miss the groundedness which came from landscaping but it only feeds my hunger to integrate the natural world into as many aspects of the design process as possible, be it from the colour palettes, illustrations and graphics to the actual working with natural materials in the workshop.

What does living in London mean to you?

London is so intense, its a struggle to hold your space; for me living in London is about constantly finding balance. London is wild.

What are you listening to at Satta HQ at the moment?

Barrington Levy – Send a Moses

What does the future hold for Satta?

Only Jah know!

The SATTA Summer Solstice collection is available at Goodhood now. Check the range at