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The Quiet Life X Watershed Collection and Pop-Up Store

 

The Quiet Life join forces with UK based outdoor lifestyle store Watershed to present their ‘Glass and Sew’ collaboration.

Since its inception back in 2011, Watershed store have worked to provide their consumer base with unique product that is hard to find anywhere else, as well as developing their own surf range to fulfil demand for boards made to tackle UK waves. The ‘Glass and Sew’ collaboration combines The Quiet Life’s focus on unique materials and fabrics, with Watershed’s expertise within surfing and surf board design.

Watershed co founders – James Wright & Jake Patterson said this on the collection;

“Working with The Quiet Life has allowed us to take the glass and sew concept a step further. The opportunity to create a full range with such an established and influential brand has been absolutely amazing”.

The collection consists of graphic raglan-sleeved tees and hoodies, as well as cut and sew items in the short sleeve woven shirts and beach shorts. Headwear selections include a printed bucket hat, 5 panel and 6 panel. The collections surf theme is really brought to life through four customer designed surfboard’s two made in the UK and two in California.

Andy Mueller of The Quiet Life had this to say;

“Working with Watershed was great because it was a true collaboration – both Quiet Life and Watershed brought ideas to each other and we worked well together as a group to make each other’s ideas stronger and unified. It was a fun project as it involved all of my favourite things – creating new graphics, developing a unique cut and sew collection, and introducing two new garments to Quiet Life – the beach zip up and the beach shorts”.

To celebrate the collaboration, Watershed will be taking their concept store to London’s Boxpark from the 14th up until the 20th of July. The collection will be sitting alongside Watershed’s own range and The Quiet Life’s latest release. For more information on the collection or to purchase, visit www.watershedshop.co.uk or www.thequietlife.com

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Born Ready SS14 Lookbook

 

London lifestyle brand Born Ready present their Spring/Summer 2014 ‘Gods’ collection along with accompanying look book.

The collection features a range of short and long sleeved tees, with designs inspired by ancient greek mythology, as well as a small headwear selection. Key pieces include the Hebe ‘Goddess of Eternal Youth’ inspired Atlas Long Sleeve and the more subtle Eternal Youth tee.

The brands founder Ishan Kemal had this to say on the release;

‘I have always been interested in myths and legends especially old drawings and the various interpretations that have been made over time. The strongest period in mythology for me would be Greek Mythology. The stories, statues and art covering this subject provides such a rich pool of creativity that I knew I wanted to base a collection around it. This first release focuses on two of the most well known figures from Greek Mythology in Zeus and Atlas, whilst also adding a lesser known goddess in Hebe – the goddess of youth, which makes up this 8 piece collection.’

Visit www.bornreadyldn.com to shop the full collection now.

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Brixton Summer 2014

Brixton present a fun filled video look book to showcase their latest collection for Summer 2014.

Always guaranteed to deliver high quality product, we were lucky enough to test out the Brixton Summer range first hand and it certainly didn’t disappoint. Full of prints and graphics across a range of tees, shirts, tanks and shorts, including an extensive headwear selection, bikini range and much more. The collection is showcased in this awesome pool party themed look book, making us more excited for the Summer than ever.

The Brixton Summer 2014 collection is available now at the following stores;

Urban Industry

The Chimp Store.

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Urban Industry Spring 2014 Lookbook

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We recently teamed up with one of the UK’s leading retailers in both Street wear and Menswear, Urban Industry, to work on their latest look book for Spring 2014

The look book focuses on some new editions to the south-coast store such as Le Coq Sportif and Black Scale, as well as highlighting key pieces from remaining brands. We took to the award-winning Towner Gallery based in Eastbourne, which with its lines and edges, both inside and out provided the perfect back drop for the shoot.

One of our aims was to hone in on the duality of clothing stocked at Urban Industry. We styled our model Cheyenne to show exactly how clothing from the likes of Grind London, Rascals and Carhartt (to name but a few) can be worn in an effortless but effective way. We went with a more mature look with Glyn using product from North Face, Garbstore and Edwin, amongst others. The outfits show casual styling, using premium product with a high focus on fit and quality.

We had a great time working with the guys from Urban Industry and would also like to thank our models Glyn Jones and Cheyenne Jane Nguyen-Xuan. Also a huge thanks goes out to the good people at the Towner Gallery for being so helpful and accommodating.

Check out images from the look book above and below and be sure to visit urbanindustry.co.uk to see all of the Spring product used in the shoot, which is available now.

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