We recently teamed up with one of the UK’s leading retailers in both Street wear and Menswear, Urban Industry, to work on their latest look book for Spring 2014
The look book focuses on some new editions to the south-coast store such as Le Coq Sportif and Black Scale, as well as highlighting key pieces from remaining brands. We took to the award-winning Towner Gallery based in Eastbourne, which with its lines and edges, both inside and out provided the perfect back drop for the shoot.
One of our aims was to hone in on the duality of clothing stocked at Urban Industry. We styled our model Cheyenne to show exactly how clothing from the likes of Grind London, Rascals and Carhartt (to name but a few) can be worn in an effortless but effective way. We went with a more mature look with Glyn using product from North Face, Garbstore and Edwin, amongst others. The outfits show casual styling, using premium product with a high focus on fit and quality.
We had a great time working with the guys from Urban Industry and would also like to thank our models Glyn Jones and Cheyenne Jane Nguyen-Xuan. Also a huge thanks goes out to the good people at the Towner Gallery for being so helpful and accommodating.
Check out images from the look book above and below and be sure to visit urbanindustry.co.uk to see all of the Spring product used in the shoot, which is available now.