Our latest feature centres around London based unisex brand Aries, and their latest set of graphic heavy wears.
Aries was created by Sofia Prantera & Fergus Purcell back in 2012, following spells working alongside high profile brands such as Slam City, designing for Palace, and conceiving cult labels such as Silas. Aries is the product of these experiences combined with a desire to create something that embodies their own view on ‘street wear, anti-fashion youth movements and trash culture’. In aiming to reconcile their love for the genre, Aries became a physical representation of Sofia’s inspirations and influences, using the brand as a vessel for her own unique vision. Through hands-on processes such as hand dyeing, screen printing, cutting and ripping, Aries have establish a unique and refreshing look which embraces it’s imperfections to echo styles from 90’s DIY culture and bring back that sense of rebellion that was once such an integral part of streetwear.
We aimed to highlight the eroding barriers between mens and woman fashion, showing that streetwear – whether its aimed at men or woman, can be enjoyed and worn by whoever.
Head over to www.ariesarise.com for more information and to shop the latest.
Photography: Lily Brown
Styling & Art Direction: Lottie Warren
Makeup: Alexandra Sas
Words & Assisting: Kieran Sills
Model: Conrad Bruce
Towards the end of last year we were asked by Brighton based streetwear, menswear & lifestyle store KRUSOE to produce a short editorial for their Winter collections.
It’s been a hugely progressive year for the young store, who have managed to build on their humble beginnings and add some of the most exciting and respected brands in the market, something that is great to see in our native city. Now stocking the likes of Beinghunted, Satta, PRMTVO, Wig Wam socks and Born x Raised, which sit next to timeless brands such as Wood Wood and Dickies, the store definitely has a strong sense of direction and offers an alternative to the highly saturated shop fronts we find on the high street.
The aim of the visuals were to be relatable and to represent the general vibe around the store. We chose the relaxed surroundings of a minimal Brighton home to showcase key pieces from KRUSOE’s collections with model Ed McRae.
Photography: Lily Brown
Words and Art Direction: Kieran Sills
Model: Ed McRae
Hot on the heels of their Fall 2015 release, San Diego label Brixton present their latest collection captured in another beautifully shot lookbook.
As one of the maturer brands on the market Brixton tastefully blur the lines of traditional workwear and more updated streetwear silhouettes, drawing from numerous themes to inform their design. Deeply rooted in music and the culture around their native city of San Diego, their latest collection maintains the brands signature look with the addition of new cut and sew outerwear, wovens, and pants, a strong headwear selection, and bulked out with a range of laid-back wardrobe staples. It’s a diverse release which utilises a seasonal colour palette and various heavyweight fabrics, delivering a range of goods that can be worn on their own or easily layered.
One again Brixton continue to outdo themselves on the visuals, capturing the latest collection and the lifestyle around the brand with an array of candid imagery that follows friends of the brand through their daily life routines.
Brixton’s Holiday 2015 collection has now arrived at select stockists in the UK including Urban Industry, Flatspot and The Chimp Store
It’s been a release that we have been eagerly anticipating since we first heard word of Brendon Babenzien leaving Supreme and announcing his intentions of reviving his Noah line. For Fall/Winter 2015 we can now take a first look at the brands new creative direction as they unveil their lookbook shot by Jake Davies.
For the man so deeply involved in Supreme’s meteoric rise to the top of the streetwear game, it’s unsurprising that the Noah collection would share some similarities. Referencing punk rock culture and post skate fashion, and drawing influence from athletic, military and outdoor designs, it is, like certain tiers within Supreme releases, a mature approach to ‘streetwear’ design. Overall it’s an extremely considered release, starting with the basic graphic tee’s and hoodies and working it’s way through to the more specialist cut and sew, with double breasted shirt options and patchwork knits, as well as casual bottoms and some well executed heavyweight outerwear. The collection is rounded off by a concise collection of headwear and accessories, most notably the 6-panel curved brim cap which is sure to be an instant sell out. All in all it’s a successful return from a brand with a strong sense of direction and one that leaves us with a lot of excitement and curiosity to see how it continues to develop.
You can shop the collection and find out a bit more on Noah over on their web store now – www.noahny.com