It’s been a release that we have been eagerly anticipating since we first heard word of Brendon Babenzien leaving Supreme and announcing his intentions of reviving his Noah line. For Fall/Winter 2015 we can now take a first look at the brands new creative direction as they unveil their lookbook shot by Jake Davies.
For the man so deeply involved in Supreme’s meteoric rise to the top of the streetwear game, it’s unsurprising that the Noah collection would share some similarities. Referencing punk rock culture and post skate fashion, and drawing influence from athletic, military and outdoor designs, it is, like certain tiers within Supreme releases, a mature approach to ‘streetwear’ design. Overall it’s an extremely considered release, starting with the basic graphic tee’s and hoodies and working it’s way through to the more specialist cut and sew, with double breasted shirt options and patchwork knits, as well as casual bottoms and some well executed heavyweight outerwear. The collection is rounded off by a concise collection of headwear and accessories, most notably the 6-panel curved brim cap which is sure to be an instant sell out. All in all it’s a successful return from a brand with a strong sense of direction and one that leaves us with a lot of excitement and curiosity to see how it continues to develop.
You can shop the collection and find out a bit more on Noah over on their web store now – www.noahny.com