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Krusoe Winter Editorial

Posted on February 12, 2016March 9, 2016 by bythelevel

Towards the end of last year we were asked by Brighton based streetwear, menswear & lifestyle store KRUSOE to produce a short editorial for their Winter collections.

It’s been a hugely progressive year for the young store, who have managed to build on their humble beginnings and add some of the most exciting and respected brands in the market, something that is great to see in our native city. Now stocking the likes of Beinghunted, Satta, PRMTVO, Wig Wam socks and Born x Raised, which sit next to timeless brands such as Wood Wood and Dickies, the store definitely has a strong sense of direction and offers an alternative to the highly saturated shop fronts we find on the high street.

The aim of the visuals were to be relatable and to represent the general vibe around the store. We chose the relaxed surroundings of a minimal Brighton home to showcase key pieces from KRUSOE’s collections with model Ed McRae.

www.krusoe-store.co.uk

Photography: Lily Brown

Words and Art Direction: Kieran Sills

Model: Ed McRae

Carhartt WIP SS16 Lookbook

Posted on February 11, 2016March 9, 2016 by bythelevel

Carhartt's street level 'Work In Progress' imprint have released the visuals to their SS16 collection, which sees the brand update some of their more familiar styles as well as introduce some new seasonal pieces.

While maintaining Carhartt's ethos in robust, durable construction, Carhartt WIP's approach is a lot more accessible and allows the brand to experiment with different influences in their design . For Spring/Summer 2016 we see a lot more sportswear and athletic inspired pieces, with collegiate text featuring on coach jacket styles, rugby shirts, hoodies and sweaters, as well as a two piece tracksuit which includes a track top and bottoms, a far cry from the brands workwear roots. They have made use of various prints throughout, with military inspired camouflage applied to several items and seasonal tropical prints on short-sleeve shirts, as well as updating classic workwear designs and fabrications, such as the denim dungarees and chore jacket styles, which have been reworked with a streetwear sensibility. The collection is rounded off with a concise footwear and accessory range, including sunglasses, slip-on shoes and a fold out chair for those camp-outs.

Carhartt WIP’s SS16 collection is available now at select stockists and Carhartt's webstore.

Stan Ray Winter 2015 Lookbook

Posted on December 27, 2015March 8, 2016 by bythelevel

For the first time in the brands 43 year history, American workwear and military apparel specialists - Stan Ray is now available in Europe.

Both Military and workwear continue to be a prominent and integral trends within the European streetwear scene, and with the addition of Stan Ray, we have gained one of the best to do it. To commemorate their arrival, Stan Ray have commissioned a lookbook, shot by Alec Mcleish and styled by Lena Dystant with creative direction from Peach Fuzz, to showcase their latest wares and key styles that have seen the brand grow hugely popular in the American and Japanese markets.

Stan Ray is a brand that prides itself on service and quality, with each and every piece constructed at the brands local factory in their native Crockett, Texas. They are probably best known for their popular 'Fatigue' pant and jacket styles, which draw inspiration the iconic OG-107 US military uniform that was introduce back in 1952, but slightly updated for the modern customer. The 'Fatigue' line follows the brands devotion to quality, made from robust materials and built to last. Although their key focus is around quality and functionality, the no frills designs in the Fatigue line are timeless essentials for any style conscious wardrobe.

You can pick up Stan Ray at select retailers in the UK now including Flatspot. and Urban Industry

Indcsn Holiday 2015 Lookbook

Posted on December 17, 2015March 8, 2016 by bythelevel

indcsn have teamed up with in-demand photographer Vicky Grout for their Holiday 2015 visuals, capturing their latest release against an East London backdrop.

The latest release from the leeds based brand continues to keep things simple throughout, with minimal logo detailing, staple silhouettes and a monochromatic colour palette with pops of red here and there. Keeping it concise, the collection is comprised of empty box-logo tees, embroidered polo caps and patch detailed beanies, alongside some more considered pieces in the brushed cotton plaid shirt and sleek all black varsity jacket bearing the brands 'Forget The Rest' slogan. Although it's nothing groundbreaking from indcsn, it's good to see the UK brand continue to build off their renowned aesthetic, playing to their strengths and producing quality over quantity.

The indcsn Holiday 2015 collection is available now at www.indcsn.com

Carhartt WIP Fall/Winter 2015 Lookbook

Posted on December 15, 2015March 8, 2016 by bythelevel

Carhartt WIP team up with Irish photographer Joshua Gordon and British artist Tim Head for an artistic approach to their Fall/Winter visuals.

Continuing to develop the heritage workwear brand's street level 'Work In Progress' range, the collection delivers simplistic workwear shapes, updated for the modern wearer, offering quality, comfort and durability throughout. It's a diverse range which takes a focus towards the outerwear line, with various options including parka jackets and bomber silhouettes. Alongside the heavier cut & sew styles you will find more staple pieces in the bold graphic tees, camo print hoodies and casual checked shirts, as well as a small selection of headwear. The simplicity and minimalism of the clothing is reflected through Gordon's black and white imagery which is brought to life with the decorative scrawls from Tim Head, reminiscent of the Automatic Drawing style from the likes of Jean Arp, with inspiration drawn from the DIY hardcore zines and lo-fi aesthetic of the early 90's.

You can find out more on the brand and shop the latest from Carhartt WIP over on their webstore now. Be sure to check the interview with artist Tim Head on the campaigns art direction HERE

Carhartt WIP x Stüssy AW15 Lookbook

Posted on November 19, 2015November 19, 2015 by bythelevel

As Carhartt WIP continue their 25th anniversary celebrations, they now look to iconic streetwear brand Stüssy to apply their creative direction to several of their iconic workwear silhouettes.

Both brands share a rich and celebrated history in streetwear, embraced by several subcultures across the years and hugely influential in the market as we know it today. Through sticking closely to their own instantly recognisable aesthetics and continuing to innovate season after season, the joint effort from Carhartt WIP and Stüssy seems the perfect way to celebrate 25 years of authenticity.

The collaborative release consists of a chore jacket, lined vest, lux-zip hoodie, ruck single knee pant, bucket hat and beanie, utilising Carhartt WIP’s hard wearing material application in construction and combining this with Stüssy’s signature logo graphics, aligning with both brands values of quality and comfort. The release has been captured in this minimal editorial shot by photographer Ari Marcopoulos and styled by Tom Guinness in New York City.

The Carhartt WIP x Stüssy AW15 Collection drops this Friday, the 20th of November, at Stüssy Chapter Stores, Carhartt WIP retailers and www.stussy.com.

Noah NY Fall/Winter 2015 Lookbook

Posted on November 2, 2015 by bythelevel

It’s been a release that we have been eagerly anticipating since we first heard word of Brendon Babenzien leaving Supreme and announcing his intentions of reviving his Noah line. For Fall/Winter 2015 we can now take a first look at the brands new creative direction as they unveil their lookbook shot by Jake Davies.

For the man so deeply involved in Supreme’s meteoric rise to the top of the streetwear game, it’s unsurprising that the Noah collection would share some similarities. Referencing punk rock culture and post skate fashion, and drawing influence from athletic, military and outdoor designs, it is, like certain tiers within Supreme releases, a mature approach to ‘streetwear’ design. Overall it’s an extremely considered release, starting with the basic graphic tee’s and hoodies and working it’s way through to the more specialist cut and sew, with double breasted shirt options and patchwork knits, as well as casual bottoms and some well executed heavyweight outerwear. The collection is rounded off by a concise collection of headwear and accessories, most notably the 6-panel curved brim cap which is sure to be an instant sell out. All in all it’s a successful return from a brand with a strong sense of direction and one that leaves us with a lot of excitement and curiosity to see how it continues to develop.

You can shop the collection and find out a bit more on Noah over on their web store now – www.noahny.com