Tag: New York

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Nike Roshe Run NM City QS “NYC”

Posted on by bythelevel

940x462q80 Drawing inspiration from New York City vacationers, the Nike Quickstrike City series finds its newest member in the Rosherun NM City QS “NYC”.

The latest take on the popular silhouette features a lightweight canvas upper arriving in an all over polka dot print in a mid navy and classic stone colour way. The shoe features high levels of detailing including leather laces, the “NYC USA” tongue tags and also comes complete with the new ‘Natural Motion’ sole.

The Nike Rosherun NM City QS “NYC” goes on sale tomorrow (Friday the 23rd of May) at 00:01BST. Available online at END.

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Belief NYC: Busy Earning – Spring 2014

Posted on by bythelevel

Our friends across the pond, New York skate boutique Belief NYC release this great edit for their Spring 2014 collection, which is available online now.

The video was shot in Long Island City, Queens by Sean Colello, with additional footage from Chris Nadziejko and Aaron Katter and features riders: Rick Castaneda, Dennis Miron, Joesph Gil, Karim Callender, Victor Reyes, Alejandro Batista and Jamel Marshall.

Their latest line for Spring is once again heavily influenced by life in the Big Apple and skate culture, featuring a range of strong illustrative designs on a selection of tees, long sleeves and hoodies.

Be sure to give Belief NYC’s: Busy Earning a watch below and visit beliefnyc.com to check the latest collection now.

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ICNY Spring 2014 at Urban Industry

Posted on by bythelevel

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Brooklyn based ICNY take a unique approach on conventional 3M uses, as they apply the technology to sportswear, providing a functional yet highly wearable collection for Spring 2014.

The brands innovative designs aim to aid cyclists and athletes in staying safe in low level light conditions.  The forward thinking collection includes a range of tees, socks, tank tops and long sleeves, incorporating pattern, stripes and graphics, all including 3M technology.

The aim of the shoot was to show how the clothing could be worn both at day and at night, from cycling the promenade to scaling roof tops for skate spots, all the while paying attention to the brands clever use of reflective material.

The ICNY collection for Spring 2014 is available now at Urban Industry 

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Imagery: Lily Brown

Words: Kieran Sills

Model: Danny Caleb Beldom