Alife have released this awesome promotional video to celebrate the release of their Spring collection dropping this weekend.
New York brand Alife are known for their focus around art and creativity, their aim is to reflect the street culture of the Big Apple and this can be seen in their design. To celebrate their latest drop for Spring 2014, Alife linked up with their UK distributor Gimme 5 and in house artists from the Eighties Conspiracy to take you on a tour of London, giving us a sneaky preview of whats to be expected.
The largely anticipated collection will be available from Saturday the 15th of March at all UK retailers.
