Tag: ALIFE

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Footpatrol x ALIFE AW15 Capsule Collection

Posted on by bythelevel

 

Two camps that are deeply rooted in the sneaker industry come together this season, as London’s Footpatrol and New York’s ALIFE join forces on a small capsule release.

Perhaps two of the worlds most loved and well known sneaker boutiques, ALIFE and Footpatrol first linked up as part of the London ALIFE Session’s last year, putting on an unforgettable show with Wu-Tang’s Raekwon. Aside from a co-branded tee to commemorate the event, this will be the first time the pair have worked together on an apparel release, as Footpatrol apply their creative direction to a selection of staple streetwear pieces that ALIFE the brand is perhaps best known for.  The capsule draws inspiration from each stores surroundings, looking to Soho, London and Lower East Side, New York to inform the designs. Comprised of t-shirts, hoodies, sweaters and some lightweight outerwear pieces, the collection arrives in a monochrome colour palette with pops of red from Alife’s box logo and Footpatrol’s signature gas mask logo, both of which have been printed and embroidered on to different pieces throughout the release.

The Footpatrol x ALIFE AW15 Capsule Collection will be arriving exclusively at Footpatrol and ALIFE on Friday the 13th of November.

 

ALIFE x Raekwon

ALIFE x Raekwon

Posted on by bythelevel

 

Following up on their main line release this season and their high profile collaboration with PUMA earlier this year, ALIFE team up with regular ‘sessions’ collaborator and hip hop legend Raekwon on this limited edition t-shirt.

This isn’t the first time ALIFE have printed a rapper on the front of a tee, having worked with the likes New York rapper Jadakiss in the past. This time around, Wu-Tangs Raekwon adopts a simple ALIFE logo tee and a bunch of roses concealing a pistol, possibly a nod to the Valentine’s Day party he played earlier this year, in the tees photo print that was shot by Harry McNally.

Made in the USA out of 100% cotton, the limited edition ALIFE x Raekwon tee is available to pick up now at The Chimp Store.

 

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PUMA X ALIFE Sessions with Mobb Deep – Recap

Posted on by bythelevel

 

The PUMA presents alife sessions returned to East London to launch part two of their Spring/Summer 2015 collaboration with none other than New York hip hop heavyweights Mobb Deep joining in the celebrations.

The collection itself aligns with part one of the release, utilising PUMA’s heritage in sportswear and combining alife’s unique creative approach to present a selection of vibrant footwear reworks and bold apparel pieces. Drawing inspiration from the streets of New York and the stories they tell, the classic Trinomic R698, Disc Blaze and Blaze of Glory silhouette receive new premium material applications, with the stand out R698 featuring a custom alife motif print on the midsole. The apparel offering consists of a functional two piece tracksuit and a matching short and sweater combo featuring an all over photo print of the New York brands famous piranha tanks situated in their Rivington Street Club store.

One thing we have learned from the PUMA x alife collaborations is that both brands know how to throw a party. With Reakwon representing in the previous London sessions instalment, Mobb Deep played to a packed house at The Laundry E8 and delivered what could quite be one of the best events of the year so far. Following on from energetic warm-up shows from UK based rap project Cult Mountain and impressive London native Little Simz, Mobb Deep took to the stage to deliver classics including Hell on Earth and Shook ones, with all the artists decked out in the latest attire from PUMA and alife. Livin’ Proof were on the decks all night providing the soundtrack to the evening in between sets, with drinks flowing and amazing food from the Pig & Rig, it was a good vibes all round.

Check out the photo recap from the night, as well as product shots from part 2 of the collaboration above. You can shop pieces from the PUMA x alife Spring/Summer 2015 collection at the following retailers: Urban Industry, 5Pointz and Attitude. 

Event photography: Lily Brown

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ALIFE x PUMA Spring/Summer 2015

Posted on by bythelevel

 

alife is one of the most coveted streetwear labels of all time. Since 1999, the brand has become renowned, not only in New York but globally, as an influential creative hub that has gone on to inspire many business models. This Spring/Summer the brand reignite their partnership with PUMA, coming together to launch their latest collaborative collection.

The release stays true to PUMA’s sports background while combining alife’s unique creative approach. Each brand shares a huge part of their heritage in Downtown New York’s street culture, having played an integral part in shaping the scene and this release really plays on that. Bold graphic prints and heavy branding take centre stage, applied to a range of laid back styles including tees, hoodies and sweaters, as well as jogger pants . The designs draw inspiration from the famous ARC (alife Rivinton Club), applying the triple diamond logo, polka prints and alife type, all the while holding an unmistakable NY style.

Check out shots from the lookbook above shot by Jean Yves Lemoigne set in Lower East Side, where you can also peep some of the footwear styles that are set for release, including the suede and R698 .The first drop from the alife x PUMA Spring/Summer 2015 collection will be available from the 14th of February at the following stores;

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Urban Industry

Hanon.

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ALIFE x Sunpocket

Posted on by bythelevel

 

Forward thinking eyewear brand Sunpocket have linked up with New York powerhouse ALIFE to present a collaborative collection of foldable sunglasses.

Famed for their innovative approach, Sunpocket provide a distinctive style with a focus on quality. Their latest collaborative project with ALIFE sees 3 colour options including matte black, white and tiger stripes, in the brands famous folding silhouette. Additional features include dual branding on the frame, and an orange mirrored lens on the white colour way.

To celebrate the launch, Sneakersnstuff London will be holding an in-store party in honour of the two brands on Thursday the 31st of July (tonight) kicking off from 7:30 p.m.

The exclusive collaboration will be dropping the following day (1st of August) at Sneakersnstuff London