alife is one of the most coveted streetwear labels of all time. Since 1999, the brand has become renowned, not only in New York but globally, as an influential creative hub that has gone on to inspire many business models. This Spring/Summer the brand reignite their partnership with PUMA, coming together to launch their latest collaborative collection.
The release stays true to PUMA’s sports background while combining alife’s unique creative approach. Each brand shares a huge part of their heritage in Downtown New York’s street culture, having played an integral part in shaping the scene and this release really plays on that. Bold graphic prints and heavy branding take centre stage, applied to a range of laid back styles including tees, hoodies and sweaters, as well as jogger pants . The designs draw inspiration from the famous ARC (alife Rivinton Club), applying the triple diamond logo, polka prints and alife type, all the while holding an unmistakable NY style.
Check out shots from the lookbook above shot by Jean Yves Lemoigne set in Lower East Side, where you can also peep some of the footwear styles that are set for release, including the suede and R698 .The first drop from the alife x PUMA Spring/Summer 2015 collection will be available from the 14th of February at the following stores;
