PUMA x Solebox

PUMA X Solebox XS850 “Adventurer” Pack


 PUMA have teamed up with Berlin sneaker institution Solebox to produce two new iterations of the brands classic XS850 silhouette for the “Adventurer” Pack.

For part one of the three part “Adventurer” release, with drops scheduled throughout the year, Solebox draw inspiration from the committed and resourceful members of the late 90’s, early 2000’s European sneaker community who frequently travelled near and far in search of the rarest, most exclusive footwear drops that were only available in specific locations. For those who braved the journey and managed to source and collect these exclusive shoes, a foundation for a lucrative business was laid, as the sell on values for some of these imports would be high enough to fund the opening of their own stores. This was the story of Solebox founder Hikmet, whose ventures into the US saw him build a rare, highly sought after sneaker collection, and along the way develop an addiction to Berry Blue Jelly Belly sweets, which serve as the colour inspiration for the collaborations design.

The latest rework of PUMA’s classic Trinomic runner sees the XS850 arrive in a suede, mesh and nubuck mix on the upper with neoprene added for a snug fit. Additional features include speckled detailing on the heel, perforations on the toe box for breathability and Solebox branding on the heel and insole. Maintaining the shoes comfort enhancing Trinomic technology, the premium upper sits on top of a crisp white mid sole and tonal outsole.

The PUMA X Solebox “Adventurer” XS850 is set to drop this Saturday, the 27th of June, at Hanon, Footpatrol, Oki-Ni and WellGosh.



PUMA X ALIFE Sessions with Mobb Deep – Recap


The PUMA presents alife sessions returned to East London to launch part two of their Spring/Summer 2015 collaboration with none other than New York hip hop heavyweights Mobb Deep joining in the celebrations.

The collection itself aligns with part one of the release, utilising PUMA’s heritage in sportswear and combining alife’s unique creative approach to present a selection of vibrant footwear reworks and bold apparel pieces. Drawing inspiration from the streets of New York and the stories they tell, the classic Trinomic R698, Disc Blaze and Blaze of Glory silhouette receive new premium material applications, with the stand out R698 featuring a custom alife motif print on the midsole. The apparel offering consists of a functional two piece tracksuit and a matching short and sweater combo featuring an all over photo print of the New York brands famous piranha tanks situated in their Rivington Street Club store.

One thing we have learned from the PUMA x alife collaborations is that both brands know how to throw a party. With Reakwon representing in the previous London sessions instalment, Mobb Deep played to a packed house at The Laundry E8 and delivered what could quite be one of the best events of the year so far. Following on from energetic warm-up shows from UK based rap project Cult Mountain and impressive London native Little Simz, Mobb Deep took to the stage to deliver classics including Hell on Earth and Shook ones, with all the artists decked out in the latest attire from PUMA and alife. Livin’ Proof were on the decks all night providing the soundtrack to the evening in between sets, with drinks flowing and amazing food from the Pig & Rig, it was a good vibes all round.

Check out the photo recap from the night, as well as product shots from part 2 of the collaboration above. You can shop pieces from the PUMA x alife Spring/Summer 2015 collection at the following retailers: Urban Industry, 5Pointz and Attitude. 

Event photography: Lily Brown

Trax Couture X Footpatrol X Puma

Trax Couture x Footpatrol x Puma R698


 PUMA and Footpatrol pay homage to Record Store Day as they team up with London-based underground record label Trax Couture for a collaborative rework of PUMA’s R698 silhouette.

Subject to several material and colour reworks over the years, the latest collaborative effort of the R698 is fairly toned down in comparison, applying a premium tonal black nubuck to the shoes upper with perforations from the toe box through to the heel. The popular speckled white midsole returns on top of a gum outsole, with additional features including  reflective rope laces, triple branding on the tongue label and Trinomic branding on the heel.

To align with the celebration of record store day and adding to the shoes premium feel, the pack will arrive in a matte black box with a special, silk-screened project logo, while the shoe itself features a 3D printed USB lace jewel packed with exclusive music. To round off the release, a limited edition 12″ vinyl by producer and Trax Couture record label head chief Rushmore can be picked up on the day.

With Footpatrol situated in the heart of London’s vibrant Berwick Street of Soho, surrounded by independent record stores with a rich heritage in music, the collaboration is a fitting tribute to a day that celebrates the importance of independent stores and music on physical formats.

The Trax Couture x Footpatrol X Puma “Trax Patrol Record Store Day” pack will be available in extremely limited quantities in-store at Footpatrol on Saturday the 18th of April.


PUMA introduce the Premium “PERF” Pack


Two of PUMA‘s most coveted silhouettes – the R698 and the low profile States, get a nostalgic rework as part of the brands Fast Track line for Spring 2015, in the “Perf” pack.

Each silhouette debuted in two separate, yet equally pivotal, era’s for the brand and both styles moved the brand forward in terms of performance sneaker design in running and basketball respectively. The States, or Suede as it is also known, surfaced back in the 80’s and the shoe was quickly adopted by the hip-hop affiliated of New York City and soon after those with similar interests in the UK, who decided to re-name the shoe after its birthplace ‘The States’. The 90’s saw the arrival of the sleek R698 silhouette, born into an era of peak innovation in PUMA’s performance footwear story. With the introduction of Trinomic sole the shoe would revolutionise PUMA’s running designs and as with many popular running styles, would eventually make the transition into the lifestyle market.

The Perf Pack sees 3 tonal colour options of blue, grey and black applied to both styles. The upper is constructed from a smooth nubuck with perforations from the toe box through to the mid- foot sitting on a contrasting stark white midsole.

The PUMA “Perf” pack is available at selected retailers now including Urban Industry, 5Pointz and The Chimp Store.


PUMA Primary OG Pack


As part of the brands CREAM programme, PUMA look once again to their classic Blaze of Glory silhouette, this time to give it a nostalgic rework in the Primary OG pack.

The Blaze of Glory is a true 90’s favourite in the running department having shot to fame for its functional features, including PUMA’s cushioning Trinomic technology. Its sleek, form fitting shape quickly caught the attention of the street and became a favourite for sneaker lovers, even more so in this retro runner resurgence of late.

Having gained a lot of interest in 2014, most notably from the Marble and Tech pack last year, the Blaze of Glory is offered up in another impressive rendition, utilising a predominantly white upper and applying hits of blocked colouring on the shoes lining and toe area. The upper is decked out in a mix of nylon and perforated leather, with nubuck overlays and an enhanced tonal TPU on the exo-skeletal lace system. Arriving in deep violet and black colour options, each pair is complimented with 3M detailing and both sit on top of an off-white Trinomic midsole.

The PUMA Primary OG pack is available now at Well GoshUrban Industry and END.


ALIFE x PUMA Spring/Summer 2015


alife is one of the most coveted streetwear labels of all time. Since 1999, the brand has become renowned, not only in New York but globally, as an influential creative hub that has gone on to inspire many business models. This Spring/Summer the brand reignite their partnership with PUMA, coming together to launch their latest collaborative collection.

The release stays true to PUMA’s sports background while combining alife’s unique creative approach. Each brand shares a huge part of their heritage in Downtown New York’s street culture, having played an integral part in shaping the scene and this release really plays on that. Bold graphic prints and heavy branding take centre stage, applied to a range of laid back styles including tees, hoodies and sweaters, as well as jogger pants . The designs draw inspiration from the famous ARC (alife Rivinton Club), applying the triple diamond logo, polka prints and alife type, all the while holding an unmistakable NY style.

Check out shots from the lookbook above shot by Jean Yves Lemoigne set in Lower East Side, where you can also peep some of the footwear styles that are set for release, including the suede and R698 .The first drop from the alife x PUMA Spring/Summer 2015 collection will be available from the 14th of February at the following stores;


Urban Industry



PUMA ‘Crackle Pack’ Trinomic Disc Blaze


PUMA complete the impressive ‘Crackle Pack’ with another solid addition as they introduce new iterations of the Trinomic Disc Blaze silhouette.

Continuing themes from the previous release, the Disc blaze receives the same 3 colour reworks as the R698, XT2+ and The Blaze Of Glory, arriving in grey with purple, burgundy with teal and black with fuschia pink options. A rich, soft hackshaw leather graces the upper, which features a perforated toe box and the iconic disc lace fastening system. The shoes contrasting white Trinomic midsole is finished with a subtle crackle print around the heel to complete the look.

The PUMA Trinomic Disc Blaze ‘Crackle Pack’ drops on Saturday the 10th of January at the following retailers;

Urban Industry