Tag: S.O.O.N

SOON X MR PHOMER

S.O.O.N X Mr. Phomer Capsule Collection

Posted on by bythelevel

 

Two of London’s finest join forces this season, as streetwear brand S.O.O.N link up with Lisbon born, London based creative Mr. Phomer for a collaborative capsule collection.

Following a chance meeting in London and a history of unknowing confrontations with each others work, the pair finally come together to produce something that is representative of both parties DIY ideologies. The release draws inspiration from ying and yang, light and day, consisting of opposing black and white, short and long-sleeved tees.  Channeling both S.O.O.N’s and Mr. Phomer’s attitudes towards working in the creative and fashion industries within the big smoke, bold graphic prints are applied to the ‘KTGP2’ tee, which is a play on the ‘Bringing Knifes to Gun Parties’ design that first brought Mr.Phomer to S.O.O.N founder Jonny’s attention, as well as the ‘All Smiles’ long sleeve. The collection reinforces Something Out Of Nothing’s self made nature, encouraging others to use their creative talents to bring their vision to life.

Enjoy the lookbook shot by London photographer Vicky Grout above and be sure to head over to www.somethingoutofnothing.co.uk to shop the capsule, which arrives in extremely limited numbers, now.

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S.O.O.N x REBEL YUTH – ‘RICK & RUSSELL’

Posted on by bythelevel

 

London based brand S.O.O.N link up with popular British illustrator Rebel Yuth to present a duo of designs that pay homage to two of Hip-Hop’s most inspirational figures – Rick Rubin and Russell Simmons.

John Speed a.k.a Rebel Yuth applies his signature style to the design which include the tag lines ‘Kick It Like Rick’ and ‘Hustle Like Russell’. Each design has been hand printed at the brands London studio onto pre-shrunk, ring-spun cotton tees. The brands founder Johnny Grant had this to say on the collection;

The rich history of the def jam story and its humble beginnings is always something that has connected with and inspired me. So, when I met John (Rebel Yuth) and I mentioned doing a series of tee illustrations of people that really optimise the S.O.O.N ethos, amongst other ideas, I talked about Russell Simmons. The next day i saw a quick illustration he had done of Rick Rubin pop up on his Instagram i called him straight away and told him that was it…”

The release is super limited to only 31 pieces of each design to coincide with Def Jam’s 31st Anniversary, and will include an exclusive ‘Rick and Russell’ sticker pack. You can pick yours up at www.somethingoutofnothing.co.uk

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Introducing S.O.O.N (Something Out Of Nothing) SS14 Lookbook

Posted on by bythelevel

 

London’s S.O.O.N (Something Out Of Nothing) present their first ever collection as they introduce a range of summer staples, highlighted in their new SS14 lookbook and complimenting zine.

The release features a selection of street wear classics including graphic tees and long sleeves, printed hoodies and headwear, as well as cut and sew items such as the quilted coach jacket and all over print sweat shorts. Each print within the collection is hand pulled at S.O.O.N’s studio in Hackney, London.

The brands founder and designer, Johnny Grant had this to say on the brand and its inaugural collection…

“The name of the brand is the embodiment of my own experience and attitude towards building a career within the cre- ative industries; starting from nothing and grafting your way up to something using the resources you have. S.O.O.N was conceived to represent an accessible ideology that it’s audience can relate to. We’re responsive to youth culture and here to inspire and support a hustle-and-grind generation.”

The S.O.O.N SS14 collection is available now over at www.somethingoutofnothing.co.uk