London’s S.O.O.N (Something Out Of Nothing) present their first ever collection as they introduce a range of summer staples, highlighted in their new SS14 lookbook and complimenting zine.
The release features a selection of street wear classics including graphic tees and long sleeves, printed hoodies and headwear, as well as cut and sew items such as the quilted coach jacket and all over print sweat shorts. Each print within the collection is hand pulled at S.O.O.N’s studio in Hackney, London.
The brands founder and designer, Johnny Grant had this to say on the brand and its inaugural collection…
“The name of the brand is the embodiment of my own experience and attitude towards building a career within the cre- ative industries; starting from nothing and grafting your way up to something using the resources you have. S.O.O.N was conceived to represent an accessible ideology that it’s audience can relate to. We’re responsive to youth culture and here to inspire and support a hustle-and-grind generation.”
The S.O.O.N SS14 collection is available now over at www.somethingoutofnothing.co.uk