sneakers Archives | Page 7 of 22

Converse ‘Made By You’ Campaign

Posted on March 5, 2015March 2, 2016 by bythelevel

Celebrating self-expression and encouraging people to share their personal experiences through their storied Chuck Taylor All Stars, Converse have launch the Made By You campaign.

The campaign has already seen fans of the iconic silhouette worldwide offer a glimpse of their lived in pairs to tell their own story. Made By You sees Converse work with a group of internationally renowned icons including Andy Warhol, Rory Attwell, Swim Deep and Shay Ola, to name but a few, curating one-of-a-kind sneaker portraits from those who inspire creatively from the fields of art, music and food. Along with their portrait, those icons have also added their own six word story to offer us a snippet into their experiences wearing Chucks and the attitude they have towards life.

With the Chuck Taylor All Star approaching its centennial, the campaign is a great representation of the style which has seen many unique customisations over its time. Through social media ‘Made By You’ will encourage customers to share their Chucks using the hashtag #ChuckTaylor, bringing together the Converse community and creating a social gallery of the coveted silhouette.

For more information on the Made By You campaign head over to www.converse.co.uk

Asics Tiger x Packer Gel Lyte III “Dirty Buck”

Posted on February 23, 2015February 23, 2015 by bythelevel

As part of the Gel Lyte III’s 25th anniversary celebrations, Asics Tiger link up with Packer to offer their creative take on the iconic runner in the “Dirty Buck” pack.

The New Jersey boutiques iteration of the Gel Lyte III follows Mita Sneakers of Tokyo’s ‘Far East’ effort that dropped earlier this year, Packer’s take is slightly more toned down version of the silhouette. Taking inspiration from the classic dress shoe which holds the same name ‘Dirty Buck’, the rework arrives in a premium taupe coloured suede construction on the upper, with white leather hits on the tongue and a kind of toast-like colouring on the lining and heel cup. Additional features include the embossed Packer logo on the heel and tonal laces, all of which sits on top of a dusty brick midsole that is reminiscent of the original ‘Dirty Buck’ shoe.

The Asics Tiger x Packer ‘Dirty Buck’ will be available at the following stockists from February the 28th;

Hanon.

End.

Well Gosh

Nike SB x De La Soul – Dunk Pack

Posted on February 17, 2015 by bythelevel

Hip-Hop and Skateboarding collide once again this Spring as Nike SB give a slightly reworked re-issue of the De La Soul Hi and Lo silhouettes to celebrate the shoes 10th year anniversary.

Once again looking to the Hip-Hop pioneers ‘3 Feet High & Risings’ debut album as inspiration, the highly anticipated release features custom artwork applied to the shoes panelled overlays. The Hi is offered up in a premium white leather, with perforations on the toe box, while the Lo arrives with a brown suede base, with green pops on the swoosh and midsole, with elephant print also applied to the shoes overlays.

When the Dunk was introduced to the world in 1985, it was quickly adopted by skateboarders and sneaker heads alike, thanks to its robust construction, thick flat sole and ankle protection. The Nike SB Dunk followed in 2002 to pay homage the shoes influence in skate culture during the 90’s. Appropriately both Nike and De LA Soul celebrated their influence within skateboarding with a hip-hop inspired collab first released back in 2005, which featured similar reworks to that of the latest release and is considered now as one of the most celebrate colour ways of the SB Dunk.

This years re-issue is sure to give much of the same and with the highly-anticipated release available in limited numbers, I’m sure these wont be around for long. To commemorate the release, Nike SB have put together this short video which sees pro-rider and DC native Bobby Worrest skate in the Hi’s.

The Nike SB x De La Soul will be available in the UK from the 6th of March at nike.com

BAIT x Etonic Trans Am “Horizon” Pack

Posted on February 16, 2015February 16, 2015 by bythelevel

Etonic’s recent resurgence has caught the attention of several high profile stores across the globe, with many lining up to apply their own take of some of the brands most iconic styles. This season sees Californian-based retailer BAIT link up with the brand to pay homage to the Sunrise and Sunset in the ‘Horizon’ Pack.

Its the first time the two camps have come together on a collaborative collection, and kicking things off in style , BAIT look to Etonic’s popular Trans AM silhouette. The classic runner arrives in two opposing colour options inspired by the setting of the sun on the horizon and the other the warm morning sunrise, both of which are perfectly viewable from BAIT’s California beach location. Both styles feature dual branding on the tongue tags, and sit on a white midsole and full gum rubber outsoles, both constructed from a pig suede across the upper. The ‘Sunset’ edition arrives in a radiant red hue accented with hits of navy and wasabi green, while the ‘Sunrise’ style is done up in a deep navy with pops of grey and orange.

The BAIT x Etonic Trans AM “Horizon” Pack is available now from the following stores;

Hanon.

Wellgosh

Soleheavan

PUMA Primary OG Pack

Posted on February 7, 2015 by bythelevel

As part of the brands CREAM programme, PUMA look once again to their classic Blaze of Glory silhouette, this time to give it a nostalgic rework in the Primary OG pack.

The Blaze of Glory is a true 90’s favourite in the running department having shot to fame for its functional features, including PUMA’s cushioning Trinomic technology. Its sleek, form fitting shape quickly caught the attention of the street and became a favourite for sneaker lovers, even more so in this retro runner resurgence of late.

Having gained a lot of interest in 2014, most notably from the Marble and Tech pack last year, the Blaze of Glory is offered up in another impressive rendition, utilising a predominantly white upper and applying hits of blocked colouring on the shoes lining and toe area. The upper is decked out in a mix of nylon and perforated leather, with nubuck overlays and an enhanced tonal TPU on the exo-skeletal lace system. Arriving in deep violet and black colour options, each pair is complimented with 3M detailing and both sit on top of an off-white Trinomic midsole.

The PUMA Primary OG pack is available now at Well Gosh, Urban Industry and END.

Reebok Ventilator ‘Re-Upholstered’ size? Exclusive

Posted on February 6, 2015February 6, 2015 by bythelevel

Master collaborators size? team up once again with Reebok, this time to ‘Re-Upholster’ the classic Ventilator running silhouette.

The retro runner, originally released back in 1990, maintains its performance enhancing Hexalite technology for optimal comfort and IMEVA shock absorbing midsole that flexes upon impact in it’s latest rework. The shoe does however ditch its traditional mesh and suede construction, trading it in for a far more luxurious look and feel. Undergoing its most drastic rework to date, a rich supple leather construction is applied to the upper, with laser perforated detailing on the toe-box and side panelling. The premium look is completed with a soft off-white lining and matching midsole, contrasted with a gum sole. The shoes arrive in tonal black and tonal brown colour options.

The Reebok x size? ‘Re-upholstered’ pack is available now exclusively at size? priced at £85

Nike Roshe Flyknit – Multicolour

Posted on February 1, 2015February 1, 2015 by bythelevel

The super zen Nike Roshe Run silhouette gets another material upgrade for Spring 2015; making the lighter than light shoe that little bit more lightweight with Roshe Flyknit technology.

The Roshe run is one of the most coveted styles of recent times. Although it doesn’t holding as many performance features as most other styles in Nike’s long list of designs, the affordable Roshe Run still manages to give the high levels of comfort you’ve come to expect from the brand while still holding its iconic form-fitting style. Needless to say it would take a lot to make this already timeless shoe even better, but the addition of Flyknit definitely offers up a refreshing take on the style.

Merging their signature Flyknit technology to the shoes upper, the pared-down silhouette is offered up in a range of colour way’s including the multi-colour option above. The flyknit uppers have been specifically designed to adapt and conform to the foot, providing optimal support and comfort. The shoes stripped back construction continues onto the stark white, one piece midsole and outsole, made from a lightweight phylon foam which also offers high levels of cushioning.

Less is certainly more for the Roshe Flyknit, and Nike have once again showcased their ability to apply their innovation to the highest capacity, even in their minimal designs. The Nike Roshe Flyknit will be available in all colours, except woman’s multicolour, at Nike Sportswear retailers and nike.com/sportswear from the the 5th of February.