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Orsman Outerwear Spring/Summer 2015

Posted on April 8, 2015April 8, 2015 by bythelevel

London based Orsman Clothing return with a new selection of seasonal outwear for Spring/Summer 2015.

The label is the brainchild of skateboarder Greg Finch, who also works closely with revived surf/skate brand Life’s a Beach, playing a huge part in their resurgence, as well as being closely linked with UK powerhouse Palace Skateboards and footwear brand Pointer. Orsman draws its inspiration from classic sportswear silhouettes and is designed with the rigours of everyday life in mind. Style is achieved and maintained through their considered fits and quality in construction, while premium materials and production are sourced from within Europe.

London creative agency Peach Fuzz have worked closely with the brand to produce this minimal look book, showcasing their latest release for Spring/Summer, the brands 3rd full season, which again shows development and growth in their collections. The outerwear range within the release successfully merges streetwear and retro athletic themes, drawing additional inspiration from nautical themes for its colour palette, materials and shapes across several lightweight jacketing options. Stand out pieces include colour blocked windbreakers, fitted bomber jackets and a selection of casual sweater options.

You can pick up the latest from Orsman at Huh Store, Liquor Store and Slam City.

Grand Scheme Summer 2015 Lookbook

Posted on April 5, 2015April 5, 2015 by bythelevel

Australia’s Grand Scheme present their latest visuals showcasing their Summer 2015 collection.

The brand have gained attention from their bold prints and vibrant patterns, presented through on laid back street ready designs. Founded back in 2006, their rebellious attitude and DIY spirit has seen the brand play an important role in Australia’s recent streetwear movement across the globe. Grand Scheme also boasts a rich heritage and strong affiliation to some of the worlds most popular hip hop acts, which is also a key theme throughout their collections amongst numerous others inspirations.

Their warm weather line up follows on from previous releases, incorporating various prints, utilising several technical fabrics and drawing from a range of themes including sportswear and military inspirations. The collection aligns with their visuals, keeping things fairly simple and clean with functional, contemporary design. Mixing strong graphics and premium cut and sew, it’s a diverse release with stand out pieces including button down shirting, several headwear options including the stand out marble print bucket hats, mesh shorts and mesh panelled tees, printed long sleeved crew necks, summer ready beach shorts, and lightweight, functional outerwear pieces.

You can pick up you favourite piece from the Grand Scheme Summer 2015 collection at Urban Industry and Flatspot.

KR3W x French Spring/Summer 2015

Posted on April 2, 2015April 2, 2015 by bythelevel

KR3w link up with UK artist Funeral French a.k.a Richard Sayer for their latest collaborative effort this Spring/Summer 2015.

Co-owner and art director of 1939 Skates and Witchcraft, French is a globally renowned artist and skateboarder famed for his instantly recognisable style that depicts darkness, war and terror, through meticulously illustrated pieces. French has managed to stand out from the rest and gain the interest he has throughout his career through sticking to his guns, mastering his unique style and from this has produced some of the most sought after pieces in his field of music, fashion and more notably skateboarding.

KR3w’s dark aesthetic matches up perfectly with French’s style and the two coming together in the brands latest collaborative effort seems like a match made in heaven. Part of KR3w’s ‘Rights Refused’ campaign, the concise collection is made up of staple pieces including a tee, long sleeve and cap which all adorn an exclusive graphic from French that gives his rendition of Death and also features the motto ‘Fast life, Slow Death’ – KR3W’s take on the classic ‘Live fast, die young’ saying.

The KR3w x French Spring/Summer 2015 capsule is available now at Slam City.

Raised By Wolves Spring/Summer 2015

Posted on March 29, 2015March 29, 2015 by bythelevel

Raised By Wolves unveil a selection of stripped back visuals as they preview their latest release for Spring /Summer 2015.

The clothing and visuals from the Canadian brands previous releases have been executed to the highest standards, delivering quality and highly wearable clothing with each instalment. Although this season the look book is fairly minimal compared to their previous efforts, the latest collection is brimming with character throughout, continuing to stick to the brands identifiable aesthetic.

Spring/Summer 2015 incorporates sportswear themes within ‘premium’ street ready pieces, and from what we can see from the visuals, is comprised of hoody and sweater options, baseball jersey syles and a selection of headwear, rounded off nicely with a collaborative capsule collection as they link up with Oakland based artist Brendan Moore. Most of the collection is made in Canada meaning we can expect consideration in the construction.

You can expect Raised By Wolves Spring/Summer 2015 to be arriving at UK stores including Urban Industry, KRUSOE and The Chimp Store shortly.

Billionaire Boys Club/ICE CREAM EU Flagship Store

Posted on March 29, 2015March 29, 2015 by bythelevel

Billionaire Boys Club and Ice Cream give us a glimpse into their newly launched flagship store in the heart of London’s Soho.

Following the success of the brands recent pop up ‘satellite store’ in London, their latest venture encompasses 800 square feet split over 2 levels, the first permanent space for the brand inside Europe. It was about time London had its own BBC/ICE CREAM location following the opening of the NY store back in 2007 and the Japan store more recently in 2012. Each brand has and continues to play an integral part in shaping the UK street wear scene and its only right that they celebrate that with a physical location.

The interior of the store is pretty outstanding and has been specifically designed to reflect each brands story. The space is split into 2 concepts, the first a ‘Starfield’ pattern that has become synonymous with BBC’s ‘galaxy’ aesthetic and its iconic astronaut logo, while the second half takes it back a few years with a 50’s taking the form of a vintage Ice Cream parlour.

The London flagship will also hold the latest collections from both brands as well as Billionaire Boys Club exclusive ‘LDN’ tees and caps to celebrate the store opening. The store will also see a range of EU exclusive products as well as exclusive Pharrell Williams product that includes his recent collaborative ventures with Adidas and Commes Des Garcon and the the limited edition ‘This Is Not A Toy’ book by John Wee Tom.

Billionaire Boys Club store:

36 Marshall Street,

London

W1 7EY

For more information, head over to www.bbcicecream.eu

MN07 Spring/Summer 2015 ‘The Hippy Apocalypse’

Posted on March 25, 2015 by bythelevel

MN07 present their Spring/Summer 2015 collection entitled ‘The Hippy Apocalypse’ and accompanying lookbook.

MN07 is a sub label of Seattle based Maiden Noir which was founded by Nin Truong as a creative venture under his WKND label. Maiden Noir’s journey started with a selection of pieces based on a mythical story line with each collection designed to continue the story. The brand grew and strengthened with their refined military aesthetic, tailored fits and considered material applications. Troung’s latest venture takes more of a contemporary twist on street wear design, drawing influence from and exploring different subcultures in their designs, and despite still holding some values that Maiden Noir holds true, the brand is certainly an identity of its own.

For Spring 2015, MN07 delivers relaxed, graphic lead styles that draw influence from 70’s Detroit art anti-rock band Destroy All Monster and there movement away from the free spirited hippie haze, hence the name of the collection “The Hippie Apocalypse”. The release is captured in this minimal lookbook that really puts the focus on the clothing and compliments the collections strict colour palette of black, grey and white, with pops of red and olive. As with Maiden Noir, a majority of the line will be produced in the US so we can expect the same levels of quality in both material and fit for MN07.

MN07 Spring/Summer 2015 ‘The Hippy Apocalypse’ collection is available now at Urban Industry and Krusoe.

HUF Spring 2015 Delivery 2 Lookbook

Posted on March 24, 2015 by bythelevel

HUF hit the racecourse to showcase their latest offering from their Spring 2015 collection, as photographer Brian Kelley follows models Thadius Williams, Justin Owens, Danny Salgado and Patrick Franklin as they try their luck on the horses.

The latest release continues to place a high importance on construction and material, brining us gently into the warmer weather with several Californian inspired styles and prints. There is of course the staples but there is much more of a focus on cut and sew pieces including light weight jackets and short sleeved shirts, with several key pant styles from their ever improving line. With key pieces that include the Classic H baseball jacket, white embroidered baseball jersey and Tropicana short sleeved shirt, the collection also features a bevy of new headwear releases and also key footwear styles that compliment the apparel offerings. Utilising several custom print stories throughout including dots and bandana pattern, the colour palette is fairly subtle using lots of white, blues and sand colours.

The HUF Spring 2015 Delivery 2 release will be available at the usual stores including Urban Industry and The Chimp Store shortly.