San Francisco’s HUF deliver something slightly different for their Summer collections visuals, with the “Pick your Vice” video look book and accompanying scratch card images.
How would you react to winning a ton of HUF goodies on a scratch card? Directed by Brian Kelley and filmed and edited by Brandon Kuzma, the video lookbook shows us just how much it means to one lucky dreamer who took his sock game to the next level with his win. The short film highlights HUF’s vibrant plant life sock selection, as well as featuring key apparel pieces from this seasons collection.
Check out the video look book below, as well as the accompanying scratch card images. The HUF Summer 2014 collection will be available from the following stores;
