Butter Goods Summer 2014 Lookbook


Australian based label Butter Goods are back to give us a look at their latest offering, ready just in time for Australian Summer, with this accompanying lookbook.

As they follow up their Spring release, the brand continues to apply playful lo-fi inspired graphics and humorous tag lines, drawing from the D.I.Y 90’s punk rock aesthetic. The release is packed full of logo-centric tees and long sleeves, as well as short sleeved shirts, polo tops, bottoms and headwear options, all showcased in this gritty lookbook shot in film around the brands hometown of Perth.

It’s great to see the skater owned and operated brand gain some serious recognition worldwide.  Butter Goods draw from one of the most influential decades of modern skateboarding, at a time where street skating was taking centre stage and trends were being set and not followed. They bring that raw style and attitude from the era and apply it to their designs in the right way, with solid results.

The Butter Goods Summer 2014 collection is now available at www.buttergoods.com and Bristol’s Fifty Fifty Store.

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