Oakley looks to celebrate London’s love for cycling and the city’s creativity with a pop-up residency which encompasses part creative space, part workshop this summer.
To coincide with the brands ONE OBSESSION campaign, London has been chosen to host the next instalment of Oakley’s residencies following spaces in LA, which focused around the cities skate culture. London’s population acts as a physical representation of those who chose to follow their passions and inspire others to do the same, aligning with the #Live Yours movement from the brand. Bringing in elements of cycling, which is a huge part of the cities culture, it seems as though London is the perfect fit for the space.
Having opened on the 18th of May and running until late August, the Oakley in Residence will be open every week from Wednesday to Sunday, offering a mixed schedule of workshops, exclusive exhibitions and film screenings, as well as meet up opportunities with athletes and a series of cycling adventures. Oakley worked closely with professional Cyclist, Mark Cavendish and urban cyclist, Chas Christiansen, who both featured in the ONE OBSESSION campaign, to develop the concept in London, bringing together a wealth of talent from the cycling industry for the local community to enjoy.
To find out more on the space and the schedule for activities held at the space, head over to http://www.oakley.com/