PUMA link up with David Obadia and Nelson Hassan, founders of French label Brooklyn We Go Hard (BWGH) for yet another exciting collaboration, celebrating the pairs love for the brand.
Combining PUMA’s rich heritage with BWGH’s Parisian style, the collection includes the XS850 and XS698 (a hybrid of the XS850 and R698) silhouettes. The 90’s runners featuring PUMA’s Trinomic technology create a sporty yet sophisticated style and arrive in an array of colour treatments from colour blocking to the XS850 x BWGH all over CAMO print.
PUMA and BWGH continue to combine sport with style in the apparel collection as they use BWGH’s patterns and measurement charts to ensure designs have a more considered fit. The collection applies colour in a more understated manner, with colour blocking once again used, whilst an Ombre treatment is applied to sweaters which also feature the JOY graphic in BWGH’s famous boucle finish. Key pieces see the use of all over CAMO print once again, as it is applied to tees and technical outerwear.
The BWGH for PUMA collection will be available from the 11th of July at the following retailers;
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