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DURKL Spring/Summer 2014 Editorial by Hand2Hand Shop

Posted on May 20, 2014December 10, 2014 by bythelevel

Washington meets Melbourne, as Independent clothing brand Durkl link up with Australia’s Hand2Hand shop for their Spring.Summer 2014 editorial.

Shot on location around the shop’s famous Collingwood neighborhood, the visuals showcase a solid collection inspired by vintage sportswear with a menswear twist, as the brand focus on cut, style and quality. The collection features hoodies, shirts and jackets, as well as a diverse headwear range, which you can take a closer look at HERE.

Check out images from the editorial above and below and be sure to visit www.durkl.com for more information or to purchase.

(click images to enlarge)

ICNY Spring 2014 at Urban Industry

Posted on May 15, 2014March 12, 2016 by bythelevel

Brooklyn based ICNY take a unique approach on conventional 3M uses, as they apply the technology to sportswear, providing a functional yet highly wearable collection for Spring 2014.

The brands innovative designs aim to aid cyclists and athletes in staying safe in low level light conditions. The forward thinking collection includes a range of tees, socks, tank tops and long sleeves, incorporating pattern, stripes and graphics, all including 3M technology.

The aim of the shoot was to show how the clothing could be worn both at day and at night, from cycling the promenade to scaling roof tops for skate spots, all the while paying attention to the brands clever use of reflective material.

The ICNY collection for Spring 2014 is available now at Urban Industry

Imagery: Lily Brown

Words: Kieran Sills

Model: Danny Caleb Beldom

The Goodhood Store ‘As Worn By’ Editorial – Illustrated by Clara Lacy

Posted on April 29, 2014May 14, 2014 by bythelevel

Paying homage to music’s integral role within the fashion industry, Goodhood present an illustrated editorial look book focusing on some of the most notable musicians of the past few years.
Continue reading “The Goodhood Store ‘As Worn By’ Editorial – Illustrated by Clara Lacy” →

Rascals SS14 Editorial

Posted on March 23, 2014March 4, 2016 by bythelevel

Rascals continue to grow stronger with every collection they drop and their 90’s inspired Spring/Summer release sees one of their biggest and best collections so far. The Copenhagen based brand reflects the spirit of their city in the design, with a large influence from fixie bike culture. They focus on fusing the everyday street wear aesthetic with classic sports and athletic styles.

We teamed up with online street wear store Street Casuals to shoot items from Rascals latest release. The stand out piece (or outfit) has to be the Rascals Baseball jersey and matching shorts, which we combined with the Rascals bucket hat in Black. The Rascals ‘No History’ Hockey t-shirt and Sport Zip hoody continues the theme of fashion combined with sportswear, with a high focus on detailing and quality throughout.

Check out our shoot with Street Casuals and Rascals below, all items shown are available now at www.streetcasuals.com

Urban Industry Spring 2014 Lookbook

Posted on March 20, 2014February 18, 2016 by bythelevel

We recently teamed up with one of the UK’s leading retailers in both Street wear and Menswear, Urban Industry, to work on their latest look book for Spring 2014

The look book focuses on some new editions to the south-coast store such as Le Coq Sportif and Black Scale, as well as highlighting key pieces from remaining brands. We took to the award-winning Towner Gallery based in Eastbourne, which with its lines and edges, both inside and out provided the perfect back drop for the shoot.

One of our aims was to hone in on the duality of clothing stocked at Urban Industry. We styled our model Cheyenne to show exactly how clothing from the likes of Grind London, Rascals and Carhartt (to name but a few) can be worn in an effortless but effective way. We went with a more mature look with Glyn using product from North Face, Garbstore and Edwin, amongst others. The outfits show casual styling, using premium product with a high focus on fit and quality.

We had a great time working with the guys from Urban Industry and would also like to thank our models Glyn Jones and Cheyenne Jane Nguyen-Xuan. Also a huge thanks goes out to the good people at the Towner Gallery for being so helpful and accommodating.

Check out images from the look book above and below and be sure to visit urbanindustry.co.uk to see all of the Spring product used in the shoot, which is available now.

Brixton SS14 Editorial

Posted on March 15, 2014March 4, 2016 by bythelevel

This seasons offering from Brixton has not only seen some great quality product and design, but also some awesome imagery from their look book and catalogue.

We jumped at the chance to shoot some of this seasons product when it arrived at Select. The collection includes simple graphic tees and sweaters, as well as a strong headwear selection. The stand out piece for us has to be the Clyde Jacket, it’s so good we featured it twice! The coach jacket style and simple design makes it a fashion staple for this Spring.

All Brixton product featured is available now at Select Store in Brighton.

Poler Stuff at Street Casuals

Posted on March 11, 2014February 18, 2016 by bythelevel

Portland based Poler Stuff has been a hugely popular outerwear choice since it hit our shores and for good reason. Their latest offering for Spring/Summer 2014 is probably their strongest yet and has now arrived at Street Casuals.

Having become avid ramblers since our last shoot, we were lucky enough to test the Poler Stuff product out first hand, exploring fields and forests around the downs with our friend Ollie. The collection features a solid t-shirt, hoodie and headwear selection, as well as accessories including tents and luggage pieces. Our top picks from the collection include the PS 6 panel hat in brown and roll top bag in khaki and blue.

Check out images from our shoot with the guys at Street Casuals below. The Poler Stuff Spring/Summer 2014 collection is available now at streetcasuals.com.