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Aries Arise

Posted on December 13, 2016July 14, 2017 by bythelevel

Our latest feature centres around London based unisex brand Aries, and their latest set of graphic heavy wears.

Aries was created by Sofia Prantera & Fergus Purcell back in 2012, following spells working alongside high profile brands such as Slam City, designing for Palace, and conceiving cult labels such as Silas. Aries is the product of these experiences combined with a desire to create something that embodies their own view on ‘street wear, anti-fashion youth movements and trash culture’. In aiming to reconcile their love for the genre, Aries became a physical representation of Sofia’s inspirations and influences, using the brand as a vessel for her own unique vision. Through hands-on processes such as hand dyeing, screen printing, cutting and ripping, Aries have establish a unique and refreshing look which embraces it’s imperfections to echo styles from 90’s DIY culture and bring back that sense of rebellion that was once such an integral part of streetwear.

We aimed to highlight the eroding barriers between mens and woman fashion, showing that streetwear – whether its aimed at men or woman, can be enjoyed and worn by whoever.

Head over to www.ariesarise.com for more information and to shop the latest.

Photography: Lily Brown

Styling & Art Direction: Lottie Warren

Makeup: Alexandra Sas

Words & Assisting: Kieran Sills

Model: Conrad Bruce

Goodhood Drop Winter 2016 Editorial “Ultra”

Posted on October 16, 2016 by George Metcalf

Dressing for Winter can be difficult, and more often than not style is swapped out in favour of warmth and practicality. Thankfully London institution Goodhood have got you covered as they put together their Winter ’16 editorial to help us beat the cold in style.

The "Ultra" editorial features Dorain Lutz and Elliot Powers from music collective NuBrain modelling the garments, shot against the backdrop of the group’s own East London recording studio. The visuals showcase key pieces from Godhood’s winter range including brands such as Converse, Our Legacy, Dickies, NEIGHBORHOOD and Gosha Rubchinskiy, utilized in a series of well layered and outwear-focused looks.

All the clothing featured in the editorial is now available online and at Goodhood’s brick and mortar store.

Satta x Universal Works

Posted on June 15, 2016June 15, 2016 by bythelevel

This season, two UK born brands come together on a concise capsule collection focused around honest clothing and inspired by 'Peace, Love and Soul'.

Satta and Universal Works have both managed to carve out a niche in their respective areas, with Satta's livity-inspired, laid back lifestyle pieces and Universal Works accessible menswear designs and timeless aesthetic. Despite operating in different fields, both share similarities in their output, particularly in their focus towards quality. Built out of mutual respect of each others craft, the 'PEACE.LOVE.SOUL' collection offers highly wearable staple styles with a premium edge.

The release consists of a military inspired 'uniform' shirt jacket in sand, featuring subtle branded embroidery and a pin badge commemorating the release. Two t-shirt designs bulk out the release, both arriving in the same earthy tone and featuring dual branded graphics throughout, while one tee features the words 'Peace Love Soul' embroidered in to the chest. The collection is rounded off with an embroidered cap, again featuring both brands on the globe design and aligning with the collections earthy colour palette.

The Satta x Universal Works collection is available now at universalworks.co.uk and select retailers including Goodhood

Brixton Spring 2016 Lookbook

Posted on March 14, 2016 by bythelevel

With solid visuals and timeless design, it's much the same from Brixton for Spring 2016, as they bring the sunshine in their latest lookbook.

With every Brixton collection you're guaranteed to see graphic led tees, heavyweight flannel shirts and an accomplished headwear range, and although some brands may fail without adapting or adhering to current trends, with Brixton it's different, as they continue to develop the timeless aesthetic they have built throughout the years and it continues to remain relevant and interesting season after season. Again drawing inspiration from the culture that surrounds the brand and their native California, with a sensibility towards classic Americana workwear, Brixton deliver quality, highly wearable goods for both men and woman.

The Spring collection sees Brixton expand their cut & sew offering, with more options in the trouser department, including the robust ‘Reserve Rigid 5-Pocket’ pant and ‘Fleet Rigid 5-Pocket’ pant, as well as new lightweight outerwear and stand out shirting pieces - including the four pocket denim over-shirt. The brands staple headwear line sees new introductions, including the ‘Manhattan’ fedora and ‘Leo’ fedora, as well as new updates in popular existing styles as well as continuing to develop their women's headwear range. All products, colour pallettes and material applications have been applied with the warmer months in mind.

The Brixton Spring 2016 collection has now landed in several selected UK stores including Urban Industry, Flatspot. and Slam.

Krusoe Winter Editorial

Posted on February 12, 2016March 9, 2016 by bythelevel

Towards the end of last year we were asked by Brighton based streetwear, menswear & lifestyle store KRUSOE to produce a short editorial for their Winter collections.

It’s been a hugely progressive year for the young store, who have managed to build on their humble beginnings and add some of the most exciting and respected brands in the market, something that is great to see in our native city. Now stocking the likes of Beinghunted, Satta, PRMTVO, Wig Wam socks and Born x Raised, which sit next to timeless brands such as Wood Wood and Dickies, the store definitely has a strong sense of direction and offers an alternative to the highly saturated shop fronts we find on the high street.

The aim of the visuals were to be relatable and to represent the general vibe around the store. We chose the relaxed surroundings of a minimal Brighton home to showcase key pieces from KRUSOE’s collections with model Ed McRae.

www.krusoe-store.co.uk

Photography: Lily Brown

Words and Art Direction: Kieran Sills

Model: Ed McRae

Brixton Holiday 2015 Lookbook

Posted on November 11, 2015 by bythelevel

Hot on the heels of their Fall 2015 release, San Diego label Brixton present their latest collection captured in another beautifully shot lookbook.

As one of the maturer brands on the market Brixton tastefully blur the lines of traditional workwear and more updated streetwear silhouettes, drawing from numerous themes to inform their design. Deeply rooted in music and the culture around their native city of San Diego, their latest collection maintains the brands signature look with the addition of new cut and sew outerwear, wovens, and pants, a strong headwear selection, and bulked out with a range of laid-back wardrobe staples. It’s a diverse release which utilises a seasonal colour palette and various heavyweight fabrics, delivering a range of goods that can be worn on their own or easily layered.

One again Brixton continue to outdo themselves on the visuals, capturing the latest collection and the lifestyle around the brand with an array of candid imagery that follows friends of the brand through their daily life routines.

Brixton’s Holiday 2015 collection has now arrived at select stockists in the UK including Urban Industry, Flatspot and The Chimp Store

Noah NY Fall/Winter 2015 Lookbook

Posted on November 2, 2015 by bythelevel

It’s been a release that we have been eagerly anticipating since we first heard word of Brendon Babenzien leaving Supreme and announcing his intentions of reviving his Noah line. For Fall/Winter 2015 we can now take a first look at the brands new creative direction as they unveil their lookbook shot by Jake Davies.

For the man so deeply involved in Supreme’s meteoric rise to the top of the streetwear game, it’s unsurprising that the Noah collection would share some similarities. Referencing punk rock culture and post skate fashion, and drawing influence from athletic, military and outdoor designs, it is, like certain tiers within Supreme releases, a mature approach to ‘streetwear’ design. Overall it’s an extremely considered release, starting with the basic graphic tee’s and hoodies and working it’s way through to the more specialist cut and sew, with double breasted shirt options and patchwork knits, as well as casual bottoms and some well executed heavyweight outerwear. The collection is rounded off by a concise collection of headwear and accessories, most notably the 6-panel curved brim cap which is sure to be an instant sell out. All in all it’s a successful return from a brand with a strong sense of direction and one that leaves us with a lot of excitement and curiosity to see how it continues to develop.

You can shop the collection and find out a bit more on Noah over on their web store now – www.noahny.com