Our latest feature centres around London based unisex brand Aries, and their latest set of graphic heavy wears.
Aries was created by Sofia Prantera & Fergus Purcell back in 2012, following spells working alongside high profile brands such as Slam City, designing for Palace, and conceiving cult labels such as Silas. Aries is the product of these experiences combined with a desire to create something that embodies their own view on ‘street wear, anti-fashion youth movements and trash culture’. In aiming to reconcile their love for the genre, Aries became a physical representation of Sofia’s inspirations and influences, using the brand as a vessel for her own unique vision. Through hands-on processes such as hand dyeing, screen printing, cutting and ripping, Aries have establish a unique and refreshing look which embraces it’s imperfections to echo styles from 90’s DIY culture and bring back that sense of rebellion that was once such an integral part of streetwear.
We aimed to highlight the eroding barriers between mens and woman fashion, showing that streetwear – whether its aimed at men or woman, can be enjoyed and worn by whoever.
Head over to www.ariesarise.com for more information and to shop the latest.
Photography: Lily Brown
Styling & Art Direction: Lottie Warren
Makeup: Alexandra Sas
Words & Assisting: Kieran Sills
Model: Conrad Bruce