Designed with the riders needs in mind, Nike SB present their ‘Fit to Move’ collection for Autumn/Winter 2014, delivering an apparel range built for skateboarding.
Woking closely with pro skaters, Nike SB deliver a mixture of technical garments, as well as basics from v-necks to crews, that feature the latest innovation such as Dri-FIT technology for breathability. As the title suggests, each piece is designed to allow for total mobility as well providing durability to deal with skateboardings demands. Key pieces include the Skylight Short Sleeve Crew that features a dropped hem for extra coverage, and the Everett Crew with articulated under arm construction.
This innovative collection deserves nothing less than innovative visuals to showcase its offerings and this season sees Nike SB take the ‘lookbook’ one step further. Aligning with the themes of movement, 22 cameras were set up to capture team riders Olsonn, Rodriguez, Beasley, Oliveria and Bramsmark in slow-motion on a 360 degree view, each performing a tre-flip.
Check out the video lookbook above, as well as images from the collection below. The Nike SB ‘fit to move’ collection is available now at www.nike.com and selected Nike SB retailers.