Champion ‘Reverse Weave’ UK Launch


After 10 years of absence from the UK market, Champion return with their latest campaign spearheaded by the ‘Reverse Weave’ Collection for Autumn/Winter 2014.

Delving into their archives, the original sportswear brand introduce’s classic styles dating back to 1952 with a modern twist. The reverse weave fabric was first developed by Champion in 1938, designed to keep the workers of warehouses in upstate New York warm in the colder months. Durable, comfortable and shrink-resistant, the fabric is worked into a 4 piece release of sportswear staples including sweaters, zip-up hoodies and sweatpants, alongside bold graphic tees. The relaxed collection arrives in a muted colour palette with the original and iconic embroidered ‘C’ logo featuring throughout.

Check out the lookbook below and campaign video above. The Reverse Weave Collection will be available in soon in UK stores Oi Polloi and Present


Isle Skateboards - Curiosities Series
5Pointz X Tom Clapp - Asics Autumn/Winter 2014

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