We really enjoyed ONLY NY’s approach to their official lookbook, showcasing the brand in real scenarios, with a selection of natural photographs showing how the clothing would be seen at street level. With this lookbook our aim was to continue this ‘real’ look, translating it into our own environment around the streets of Brighton.
The collection itself continues the brands nostalgic approach, drawing themes from 90′s New York and applying this to vintage sportswear inspired pieces. Comprising of button-down shirts, crew-neck sweaters, rugby tops, outerwear pieces, headwear and a great selection bold graphic tees, the collection is diverse as is its colour palette.
The latest release is everything we have come to expect from the New York brand and more, and its great to see ONLY continue to develop their range. In an industry thats saturated with regurgitated graphics, ONLY always step up and bring something new. Their unique New York inspired designs and how they apply them to their premium streetwear pieces is what really sets them apart and why they continue to be one of our favourite brands here at By The Level.
Enjoy the look book and be sure to head over to www.streetcasuals.com now to shop the range.
Imagery: Lily Brown
Words & Direction: Kieran Sills