Today marks 50 years since the Van Doren Rubber Company opened its first location in Anaheim, CA as a small family run business. Since then Vans has grown in to a global powerhouse, and the impact that the brands has had on youth culture over the years, most notably in skateboarding and music has been monumental, and it continues to play a huge role in various sub cultures today. As a brand that encourages and promotes creative expression and individuality, it seems fitting that they put together this new visual campaign, using animation and a unique illustrative style to tell the story the iconic company. Covering the birth of the company, the inception of some of the most iconic footwear silhouettes of all time and also the impact it has had in music, fashion and art, the video gives a great overview of then until now, give it a watch above.
