Tokyo's SAYHELLO have dropped the visuals for their graphic heavy Summer 2016 collection by photographer Takuroh Toyama.
SAYHELLO was born back in 2012, starting out as a multi-disciplinary design agency, the brand works on various creative projects from graphic design to interior architecture, eventually leading to them introducing a clothing line earlier this year. Drawing inspiration from various subcultures, most notably skateboarding and BMX, the brand have garnered a cult following in their native city, renowned for their playful graphics and flips of iconic motifs from TV shows such as Friends in their designs. Their latest drop is again lead by a strong graphic selection, which includes a flip on the iconic Simpsons font, photo prints, lo-fi skewed designs and some tie-dye in there as well. The collections skate-punk sensibility continues through to the considered cut & sew line with the over-the-knee corduroy shorts and cut-off denim vest with patchwork detailing the stand out pieces.
The latest collection from SAYHELLO is available now over at Garbstore.
