bythelevel, Author at BY THE LEVEL

The Hundreds Spring 2015 Lookbook

Posted on February 21, 2015 by bythelevel

LA streetwear giants The Hundreds decide to take a slightly different direction for their Spring 2015 collection, avoiding the more thematic approach to deliver a mature release for the season.

The collection sees the brand reconnect with its roots, fusing Californian workwear styles with elements of streetwear, focusing in on construction and quality of the garments throughout. Alongside considered graphics and a mixture of traditional and technical fabrications, The Hundreds have also added in 3 custom prints – the ‘Era Camo’ which is a revamp of the classic woodland camo, the marijuana inspired ‘Crazin’ print and finally the ‘Constellation’ print which pays homage to the mountains of Santa Fe. The Spring release also sees the second season of the brands nano-technology that repels dirt, water and oil without adding weight or taking away from the colour or feel of the garment.

As a fan of The Hundreds, its great to see the brand continue to grow with their customer. Heavy branding and bold graphics have become a thing of the past, and they have recognised that. The focus the brand is putting on the finish and detailing is delivering great results, as well as maintaining elements that we’ve come to love about The Hundreds.

The Hundreds Spring 2015 collection will be available at UK stockists including Urban Industry and 5Pointz from the 23rd of February.

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Oakley launches “One Obsession” Campaign

Posted on February 19, 2015February 19, 2015 by bythelevel

Oakley have launched a new campaign entitled ‘One Obsession’ which aims to inspire fans across the globe to pursue their passions.

The campaign will run through the remainder of 2015, launching with this short video (below) featuring some of the brands ambassadors including Eric Koston, Gabriel Medina and Matt Kemp amongst others. In the video the athletes talk of their physical places of obsession, and this campaign encourages you to show Oakley yours. The Californian brand will reward #LiveYours contributions by granting access to the athletes who inspire what you do, as well as surprise experiences.

Oakley’s SVP of Marketing David Adamson spoke on the campaign;

“Oakley celebrates those who relentlessly pursue their passions and we encourage others to do the same. With ONE OBSESSION, we are excited to facilitate conversations with professional athletes – enabling them to connect with consumers through new, shared experiences.”

The multi-channel campaign will span over 22 countries and will include digital, social, advertising, outdoor, retail activations and live events, with over 450 athletes participating. You can find out more on the campaign at www.oakley.com/one-obsession and get involved with the movement using #LiveYours

Supreme Spring/Summer 2015 Lookbook

Posted on February 18, 2015February 18, 2015 by bythelevel

Following news that the brands creative director Brendon Babenzien is set to leave to restart ‘Noah’, Supreme drop the visuals for their highly anticipated Spring/Summer 2015 release.

Once again, Supreme draw influence from a range of different themes including vintage sportswear, traditional Japanese designs and military styles for the latest release. The collection sees various prints and patterns applied to several unique, considered styles, with a strong selection of outerwear taking centre stage. There is also custom artwork from the likes of Daniel Johnston and stand out pieces such as the all over Malcolm X photo print Baseball Jersey; each of which represent the bolder items of the collection. Each piece offers up something completely different, and thats where Supreme excel. Amongst the bolder pieces there are more simplified items that utilise the brands iconic logo designs as well as new takes on the type.

Despite drawing from a number of subjects, Supreme always stays true to and representative of the NY skate scene. It’s ability to take inspiration from different cultures and turn it into some very New York is reflective of the city. Whether you are a fan of the clothing or not, it’s hard to deny that the brand continues to push the boundaries of design and style, season after season they continue to have people across the globe battling to get their hands on a piece.

The Supreme Spring/Summer 2015 collection will be available at the brands London store from Thursday the 19th of January and online at www.supremenewyork.com from the 26th of January.

Billionaire Boys Club Spring 15

Posted on February 18, 2015March 2, 2016 by bythelevel

Billionaire Boys Club link up with regular collaborator Dexter Navy once again to present this video look book, highlighting key styles from the brands Spring 2015 range.

2014 was a succesful year for the London based creative who was responsible for A$AP Rocky’s ‘Chevy’ video and was also hailed by Complex as one of their ‘30 Under 30 Photographers to Watch’. His latest project sees him return to his hometown back to where it all started and the focus is kept firmly on the UK, from the choice of models to the styling. The aim was to create a ‘seamless presentation’ to showcase the offerings, and the rotating camera achieves this against an empty warehouse backdrop. Throughout the video we catch glimpses of the collection as the models move continually with the camera as it circumnavigates to the soundtrack of “I’m Ready” by British Hip-Hop group Caveman.

From what we can see from the short video, there is a strong selection of cut and sew pieces, most notably in the shirting options, outerwear and the panelled hoodies and sweaters. The colour palette mixes vibrant and more muted tones, with a range of patterns, patchwork and bold graphic prints applied throughout.

The Billionaire Boys Club Spring 2015 collection is available now at www.bbcicecream.eu

Nike SB x De La Soul – Dunk Pack

Posted on February 17, 2015 by bythelevel

Hip-Hop and Skateboarding collide once again this Spring as Nike SB give a slightly reworked re-issue of the De La Soul Hi and Lo silhouettes to celebrate the shoes 10th year anniversary.

Once again looking to the Hip-Hop pioneers ‘3 Feet High & Risings’ debut album as inspiration, the highly anticipated release features custom artwork applied to the shoes panelled overlays. The Hi is offered up in a premium white leather, with perforations on the toe box, while the Lo arrives with a brown suede base, with green pops on the swoosh and midsole, with elephant print also applied to the shoes overlays.

When the Dunk was introduced to the world in 1985, it was quickly adopted by skateboarders and sneaker heads alike, thanks to its robust construction, thick flat sole and ankle protection. The Nike SB Dunk followed in 2002 to pay homage the shoes influence in skate culture during the 90’s. Appropriately both Nike and De LA Soul celebrated their influence within skateboarding with a hip-hop inspired collab first released back in 2005, which featured similar reworks to that of the latest release and is considered now as one of the most celebrate colour ways of the SB Dunk.

This years re-issue is sure to give much of the same and with the highly-anticipated release available in limited numbers, I’m sure these wont be around for long. To commemorate the release, Nike SB have put together this short video which sees pro-rider and DC native Bobby Worrest skate in the Hi’s.

The Nike SB x De La Soul will be available in the UK from the 6th of March at nike.com

Butter Goods Fall/Winter 2015

Posted on February 17, 2015February 17, 2015 by bythelevel

The guys at Butter Good’s return to offer up more lo-fi, skate ready goodness for Fall/Winter 2015, and thanks to reverse seasons, we get to enjoy it this Spring/Summer 2015.

Despite the alternate seasons, there are many pieces in the collection that would work just as well in the ‘British summer’. The Australian skater owned company is passionate about supplying apparel for skaters, and this collection follows much of the same themes from the brands previous releases. Heavily graphic based, the release features bold back prints mixed with subtle pocket designs applied to a range of tees, long sleeves, sweaters and polo tops, as well as a solid selection of headwear.

The visuals give a great representation of the brand and capture their honest designs in an authentic way. Shot by James Whineray and Garth Mariano in their hometown of Perth, the look book features riders Chris Luu, Issa Hassan and Dylan Esposito.

The Butter Goods collection is available now at www.buttergoods.com and Bristol’s www.5050store.com

BAIT x Etonic Trans Am “Horizon” Pack

Posted on February 16, 2015February 16, 2015 by bythelevel

Etonic’s recent resurgence has caught the attention of several high profile stores across the globe, with many lining up to apply their own take of some of the brands most iconic styles. This season sees Californian-based retailer BAIT link up with the brand to pay homage to the Sunrise and Sunset in the ‘Horizon’ Pack.

Its the first time the two camps have come together on a collaborative collection, and kicking things off in style , BAIT look to Etonic’s popular Trans AM silhouette. The classic runner arrives in two opposing colour options inspired by the setting of the sun on the horizon and the other the warm morning sunrise, both of which are perfectly viewable from BAIT’s California beach location. Both styles feature dual branding on the tongue tags, and sit on a white midsole and full gum rubber outsoles, both constructed from a pig suede across the upper. The ‘Sunset’ edition arrives in a radiant red hue accented with hits of navy and wasabi green, while the ‘Sunrise’ style is done up in a deep navy with pops of grey and orange.

The BAIT x Etonic Trans AM “Horizon” Pack is available now from the following stores;

Hanon.

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