Tag: Fashion & Lifestyle

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HUF Summer 2015 Lookbook

Posted on by bythelevel

 

 HUF deliver a clever set of visuals showcasing the latest apparel and footwear offering from the Californian brand for Summer 2015.

Shot by Brian Kelley, the lookbook utilises New York City’s unique abundance of mirrored walls to highlight key pieces from the brands diverse range by echoing the image. Alongside a selection of strong graphic tees, varied headwear styles and patterned button down short sleeve shirts, HUF continue to develop their trouser and short line with chino and fleece styles. Alongside the varied main line apparel offering is a collaborative capsule collection with Krooked skateboards, comprised of tees, socks and hats. The colour palette is fairly muted throughout, with vibrant hits through the custom Aloha Aina and HUF’s famous ‘Fuck It push-through’ prints. Key footwear silhouettes including the perforated ‘Dylan’ and a premium white Hufnagel 2 with the gum sole unit, also feature throughout.

The HUF Summer 2015 collection will be available at the following UK retailers from the 21st of May; Flatspot, Urban Industry and Note Shop .

Grind London 'In Season'

Grind London SS15 ‘In Season’ Lookbook

Posted on by bythelevel

 

 Grind London offer up another visual treat for Spring/Summer 2015 as they bring the summer vibes for their latest lookbook entitled ‘In Season’.

Its been great to see the London based brand continue to make such an impact on the national and global scene in recent years. Seamlessly combining the quality of menswear design with more casual streetwear styles, they have continued to develop their range season after season. There aren’t many other UK brands that have offered the level of conviction in design or general aesthetic that Grind London have, with staple items through to more considered cut and sew pieces, their releases draw from a range of themes that embody the culturally diverse melting pot that is our capital city.

Their latest release for Spring/Summer takes inspiration from the notion of being “in”, looking past the fads and trends that were, for their moment, the “in” thing and rather to those that have achieved longevity instead of fading out. From this, Grind London have put together a collection that doesn’t adhere to the current trends of the market, but offers up something more timeless. “In Season” features several graphic focused tees, long sleeves and hoodies, alongside a strong cut and sew range consisting of patterned shirting, light-jacketing options, tailored trousers and shorts, most of which has been constructed using premium Japanese cotton. The collection is rounded off with several weather appropriate caps, featuring embroidered logo’s and corduroy.

Enjoy the awesome lookbook above and see the accompanying video below, both shot around an idyllic summer pool side scene. You can shop the Grind London “In Season” collection in its entirety over at www.grindlondon.com

 

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Dark Circle SS15 “Broken Britain” Collection

Posted on by bythelevel

 

Continuing an exciting week of releases from UK labels, Birmingham based Dark Circle draw from their frustrations with the current state of affairs in Britain and take inspiration from the people, places and times in which the underprivileged have been forced to react and stand up to those oppressing them, as they present the Broken Britain Collection.

With the general election looming, the theme of the drop couldn’t be more relevant. Counterculture and political messaging play a huge role in streetwear’s roots and its development, so its great to see a UK brand taking that approach to inform their design and doing it well. Their latest collection is heavily influenced by the 80’s and 90’s working class aesthetic, and it takes a fairly minimal approach towards colour and branding. As well as a selection of tees, long-sleeves and hoodies, Dark Circle continue to put a lot of emphasis on their cut and sew range, with a strong selection of shirting and light jacketing options, utilizing camo and stripe pattern, with subtle patch branding. Rounding off the release is a strong range of headwear pieces, featuring embroidered caps and buckets.

Stand out pieces for us include the Uniform Overshirt in woodland camo and olive, as well as the vintage look D Logo Polo Cap. You can shop the Dark Circle Broken Britain Collection in its entirety over at www.darkcircleclothing.com.

HERESY CUNNING FOLK

HERESY “Cunning Folk” Lookbook

Posted on by bythelevel

 

South London label HERESY channel themes from English folklore in their latest capsule release for Summer 2015 as they present the “Cunning Folk” lookbook.

The capsule again shows development from HERESY following their ‘Depression’ collection earlier this Spring, with considered material application and detailing giving a clean finish to contemporary designs. The collection combines experimental menswear styles with sportswear themes for a selection of easy to wear street ready pieces.  The colour palette is muted, with heavy use of black, white and grey’s throughout, applying illustrated graphic pieces and screen prints referencing folk elements such as Hagstones, Morris Dancers and Pearly Kings. Along with the staple printed tees and long sleeves, there are cut and sew baseball shirts, a small selection of headwear, heavy wearing mussette bags and also the standout canvas sleeveless pullover.

The collection was designed, printed and shot entirely in Peckham, and is captured in this Barouqe-esque lookbook, referencing the famous still life paintings in amongst a series of carefully selected looks. You can shop the full collection over at  heresylabel.co.uk

 

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indcsn “015001” Collection

Posted on by bythelevel

 

UK brand indcsn offer up some clean visuals to showcase their latest release for Spring 2015 entitled “015001”.

They keep things fairly minimal throughout, from the monochromatic colour palette through to the black and white studio shoot for the lookbook, which was shot by Joseph Dawson and feature model Maxim St Clair. The release is made up of several essential pieces including tees, long sleeves and hoodies, as well as a selection of embroidered headwear and the stand out Mistake Lxve Coach Jacket.  The collection was made entirely in the USA and sticks largely to the brands renowned aesthetic, utilising several familiar logo designs, distressed graphics and tampered photo prints, with heavy use of bold arm detailing.

You can shop the full indcsn “015001” Collection over at www.indcsn.com. 

 

COMMON DUST COLLECTION 2 - LOOKBOOK-2

Common Dust 2015 – Collection 2

Posted on by bythelevel

 

Australia’s Common Dust pick up from where they left off as they follow up collection 1.1 with another considered release that aligns with the brands lofi aesthetic.

The Melbourne based label burst onto the scene last Summer with their inaugural collection for the Australian Winter (reverse seasons), gaining instant recognition for their authenticity and originality. Since then, Common Dust have continued to develop their range all the while carrying through their DIY punk informed designs and rebellious spirit throughout each release. Collection 2 sees much of the same, referencing skateboarding, music and art themes from the 80’s and 90’s, placing a variety of strong graphic prints onto street ready apparel including tees, long-sleeves, hoodies and a small collection of headwear and tote bags.

The Common Dust 2015 Collection 2 is available now via the brands website: www.common-dust.com. Hopefully we will see the brand make their way over to the UK soon, but for now be sure to take advantage of their free worldwide shipping!

 

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Hélas Caps SS15 “Paris Sportif” Collection

Posted on by bythelevel

 

 Hélas Caps continue to develop their range as they present a selection of summer ready pieces in the “Paris Sportif” Collection.

Following their high fashion inspired “Polo Club” collection released earlier this year, Hélas take more of a casual approach in design for their latest release referencing French sportswear pieces,  as well as expanding their cut and sew offering with the introduction of new button-down shirting and comfortable jogger style chino pants. The brands famous umbrella logo features prominently throughout on a range of graphic based tees, embroidered headwear that includes caps and bucket hats, sports socks and a selection of beach ready board shorts.

The Hélas Caps SS15 “Paris Sportif” Collection is available on the brands web store now at helascaps.com and should be arriving with UK stockists such as Flatspot. shortly. If you haven’t already, be sure to check out our interview with Hélas Caps founder Lucas Puig HERE.