HUF deliver a clever set of visuals showcasing the latest apparel and footwear offering from the Californian brand for Summer 2015.
Shot by Brian Kelley, the lookbook utilises New York City’s unique abundance of mirrored walls to highlight key pieces from the brands diverse range by echoing the image. Alongside a selection of strong graphic tees, varied headwear styles and patterned button down short sleeve shirts, HUF continue to develop their trouser and short line with chino and fleece styles. Alongside the varied main line apparel offering is a collaborative capsule collection with Krooked skateboards, comprised of tees, socks and hats. The colour palette is fairly muted throughout, with vibrant hits through the custom Aloha Aina and HUF’s famous ‘Fuck It push-through’ prints. Key footwear silhouettes including the perforated ‘Dylan’ and a premium white Hufnagel 2 with the gum sole unit, also feature throughout.