Magenta Skateboards SS16 “AIME” Lookbook


 Magenta have come through with a slightly unexpected, yet more than welcome, cut & sew line dubbed "AIME" ready for Spring/Summer 2016.

Although its been a theme for more and more skate brands to try their hand at cut & sew of late, there's not many who have produced something as far removed from their main line and as well executed in the way that Magenta have in this collection. It's apparent that every aspect of design, from the cut, the colour palette and even down to the visuals have been considered, giving the line a strong identity of its own, one that represents quality clothing for those who prefer something slightly more formal than the staple graphic tee. There's definitely a French sensibility towards their design as well. The collection features light weight linen button-up shirts and linen pants in various earthy colour treatments, a very European take on smart/causal wear. Washed out burgundy, navy, black and off-white make up the colour palette for the rest of the release in which we see lightweight chore jackets, fitted long-sleeve t-shirts and polo shirts, rounded off with a selection of accessories which includes a practical messenger bag.

The Magenta Skateboards "AIME" collection is set to hit retailers in February of next year so be sure to keep an eye on their social for updates. For now enjoy the lookbook above and head over to their site to shop their current range.



indcsn AW15 by Homegrown Diamonds


Leeds based indcsn team up with Norwegian based photographer Homegrown Diamonds on the visuals for their latest release this Autumn/Winter. In perhaps one of the strongest collections from the UK mainstay to date, the graphic led t-shirt designs draw influence from numerous themes, all the while sticking to the rebellious nature of the brand. Incorporating retro inspired type and a subtle colour palette throughout, highlights from the release includes the ‘Bite the hand’ t-shirt and the bold ‘Rest In Paradise’ tee and ‘Icon’ long sleeve tee, which sees the brand link up with London based artist Mr.Phomer on the design.

The indcsn Autumn/Winter 2015 collection is available now at the brands web store and at selected retailers including Urban Industry, KRUSOE and The Chimp Store



Supreme Fall/Winter 2015


Time for the internet to go into meltdown once again as Supreme unveil their latest collection for Fall/Winter 2015 in this lookbook featuring team rider Sage Elsesser.

The coveted skate/streetwear imprint continues to develop their staple designs as well as introducing several new experimental styles that perhaps pull away from the brands renowned ‘streetwear’ aesthetic, drawing subtle influences from a variety of subcultures throughout. I always find myself struggling for words to write about Supreme releases as in the most part, the scale and quality speaks for itself. You know that you’re going to get originality, you know theres going to be the hugely popular box logo design worked in somewhere and you know that the collection will be met with mixed reactions, despite selling out in no time. Unfortunately for most, your favourite piece might be out of reach and unless you’re super quick or super lucky, you will struggle to get hold of the most wanted styles from the collection. Regardless, this collection is too good not to share as Supreme give us another reminder as to why its considered one of the most desirable brands on the planet. 

The simplistic lookbook highlights 23 different looks, pulling key styles from the comprehensive range. The outerwear selection takes centre stage with a diverse selection of silhouettes and stand out pieces including the ‘Justice For All’ fishtail parka, embroidered pull over anoraks with tonal branding and the colour blocked hooded jacket. The expected graphic tees, box logo sweaters and flannel shirting bulk out the release, sitting alongside some of the more interesting pieces in the quarter zip pullovers, argyle knits, minimal turtle neck tops and white full length dungarees. The collection is rounded off with a healthy selection of headwear that utilises several logo designs and a variety of premium materials. To accompany the mainline release, the Fall/Winter collection also sees new offerings from regular collaborators including Champion, Playboy and Schott NYC, as well as an imaginative array of accessories from skate hardware to crowbars.

The Supreme Fall/Winter 2015 collection will be arriving at the brands London, NY and LA locations on the 20th of August, and will be available online as the webstore reopens on August 27th.


Butter Goods Spring 2015

Butter Goods Spring 2015 Lookbook


Perth’s Butter Goods deliver another solid range of skate ready staples for their Spring 2015 offering, captured in this accompanying lookbook by Garth Mariano, James Whineray and Jay Dymock, which sees the crew hanging out on the streets of their home town.

The brand has been one of the stand out imports from Australia for us over the past few years, with their instantly recognisable, lo-fi aesthetic and regressive visuals, they have managed to differentiate themselves from the pack. This seasons release sticks largely to the brands signature look with gritty designs across bold staple pieces, the collection is made up of graphic based tees, long sleeves and light functional outerwear, as well as colour blocked rugby shirts which have been a key feature in previous releases, and a healthy selection of caps and beanies.

The Butter Goods Spring 2015 collection is available now at Fifty Fifty Store, Scene Preston and in store at Brighton’s Select Store

Dark Circle SOONCOME

Dark Circle SS15 “SOONCOME” Capsule


 Dark Circle come through with some well executed imagery to showcase another solid apparel line in their ‘SOONCOME’ Spring/Summer 2015 capsule collection.

The Birmingham based brand team up with photographers George Davis and Morgan Tedd to capture their latest offering against a scenic countryside backdrop. The release itself draws inspiration from the brands founders British/Carribean heritage, and pays homage to the various British subcultures of past decades and the influence they have had on UK street culture.

The ‘SOONCOME’ collection sees the introduction of new colour ways and fits across tees, long sleeves, crewneck sweaters and shorts. Considered cut and sew in the short sleeve embroidered ‘Dark Co.’ shirt is the highlight of the release, which is available in oxford blue and white, while a selection of flat peak and bent brim caps round off the collection. It’s another mature release from the young UK brand, and it’s refreshing to see them continue to push their English heritage through their designs.

Enjoy the lookbook and accompanying video below by George Davis. You can shop the Dark Circle “SOONCOME” Capsule Collection over at



FPAR® Fall/Winter 2015


Tetsu Nishiyama’s FPAR have released this set of polaroid inspired visuals to showcase their latest offering for Fall/Winter 2015.

Born in 1993, FPAR (Forty Percents Against Rights) has seen a resurgence over the last few years, in particular in European markets, following the opening of their online store and their increased availability in the UK. As the brainchild of WTAPS founder Nishiyama, the popularity of the brand is unsurprising, famed for their tongue-in-cheek political messaging emblazoned across simplistic streetwear silhouettes, they draw inspiration from silk screen printing techniques and a ‘Do It Yourself’ attitude.

This seasons release sticks close to their recognisable aesthetic, developing their range with new slogan-printed tees, long sleeves and hoodies, alongside more considered styles in the embroidered oxford shirt and clean coach jackets. A small selection of headwear and heavily branded carry goods, such as tote bags and wallets, round off the release.

The FPAR® Fall/Winter 2015 collection is available now at A Number Of Names both online and in store.



Dickies AW15 European Lookbook


Dickies have linked up with London based creative agency Peach Fuzz to put together this clean portrait-led lookbook to highlight key styles from the brands Autumn/Winter 2015 collection.

A company that is renowned for its robust, functional designs and its rich heritage in protective workwear, more recent times have seen Dickies adopted by different markets across the globe, including skate and the more fashion focused. Because of this the brand has adapted and developed its designs, with modern updates to their traditional silhouettes to appeal to the different tastes and trends of each audience.

This Autumn/Winter release shows diversity from the historic US label, taking a ‘unique European sensibility’ into consideration while honouring the authentic and functional design approach that has been a huge part of the Dickies story. Hickory stripe dungarees, heavyweight flannel shirting and chore jackets give a nod to the brands workwear roots, while polo shirts, selvedge denim jeans, parka jackets, chinos and hoodies give the collection a more casual, streetwear twist. The visuals also highlight some of the brands latest footwear options, which take traditional workwear shapes and adapt them for the lifestyle market, featuring subtle detailing in the embossed Dickies branding on the heel.

Enjoy the lookbook above shot by James A.Grant. Head over to for more.