Magenta Skateboards SS16 “AIME” Lookbook


 Magenta have come through with a slightly unexpected, yet more than welcome, cut & sew line dubbed "AIME" ready for Spring/Summer 2016.

Although its been a theme for more and more skate brands to try their hand at cut & sew of late, there's not many who have produced something as far removed from their main line and as well executed in the way that Magenta have in this collection. It's apparent that every aspect of design, from the cut, the colour palette and even down to the visuals have been considered, giving the line a strong identity of its own, one that represents quality clothing for those who prefer something slightly more formal than the staple graphic tee. There's definitely a French sensibility towards their design as well. The collection features light weight linen button-up shirts and linen pants in various earthy colour treatments, a very European take on smart/causal wear. Washed out burgundy, navy, black and off-white make up the colour palette for the rest of the release in which we see lightweight chore jackets, fitted long-sleeve t-shirts and polo shirts, rounded off with a selection of accessories which includes a practical messenger bag.

The Magenta Skateboards "AIME" collection is set to hit retailers in February of next year so be sure to keep an eye on their social for updates. For now enjoy the lookbook above and head over to their site to shop their current range.


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