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5BORO NYC Holiday 2014 Lookbook

Posted on December 9, 2014December 17, 2014 by bythelevel

New York skate staple 5BORO return for the Holiday season, as they present their latest offering captured in this gritty lookbook.

Shot entirely on film by Akiko Higuchi, the images follow members of the 5BORO team as they hit up some of Lower Manhattans most sought after spots. The collection is heavily graphic based with the infamous Reaper logo featuring as pocket and back prints, as well as a selection of tattoo inspired designs and 5BORO logo tees. The awesome retro VHS inspired designs, that were previously featured in a deck series and everyone went crazy for, are now applied as prints across tees, long sleeves, hoodies and sweaters.

The 5BORO Holiday 2014 collection is available now at Fifty Fifty and Route One. For more information be sure to visit 5boronyc.com

10.Deep Holiday 2014 VCTRY Lookbook

Posted on December 3, 2014December 17, 2014 by bythelevel

More 10.Deep goodness for you this week as the New Yorkers release the visuals for their latest VCTRY instalment for Holiday 2014.

Contrasting the brands previous release that explores classic workwear and outerwear themes, this release channels classic sportswear and contemporary street wear. Taking this seasons conditions into consideration, the 10.Deep design team have centred the release around outerwear, applying technical features and fabrics to street ready designs. The use of reflective graphics, colour blocking and embroidered details give a nod to winter sports, while they tone down the use of colour, with a simple palette of red, white, black and grey.

The VCTRY collection continues to develop since it debuted back in Spring earlier this year, and allows 10.Deep to draw from new themes asides from its main inspirations which lie in an array of street subcultures. This seasons VCTRY collection is a great addition to their portfolio, different to their previous seasonal release, it adds another dimension to their mainline.

The 10.Deep VCTRY Collection will be landing in UK retailers soon. Check back for links!

10.Deep Holiday 2014 Delivery One Lookbook “Town and Country”

Posted on December 2, 2014December 17, 2014 by bythelevel

10.Deep step away from the computer screens and into the great outdoors as they present their Holiday 2014 lookbook entitled “Town and Country”

Recent releases from 10.Deep have seen them draw from the tech inspired world we live in and one of the most powerful cultural influencers – the internet. Toning down the futuristic designs this season, the brand have looked down the timeline, to a time before the internet, where clothing was functional and built to last. These classic shapes would go on to set the tone for future street wear styles.

The collection is diverse with their cut and sew line taking main stage. A range of fabrics and materials including denim, cotton and mesh are used to explore different themes, from workwear to vintage hunting gear. Sportswear seems to be a continued influence on their collections, and they take inspiration from more extreme sports such as Motorcross for their latest designs.

Functionality is at the heart of this collection, with 10.Deep using their rich heritage in streetwear design to combine materials, pattern and detailing for considered, highly wearable pieces that will keep you protected from the elements.

The brands jacket and shirting options have particularly caught our eye in this release and our stand out pieces include the H14 Ranch Hand Denim Jacket in Woodland camo and Bird Dog Flannel.

The 10.Deep Holiday 2014 delivery one will be available in UK stores shortly. Be sure to check back for links!

Belief Wall/Winter 2014 Lookbook

Posted on November 26, 2014December 17, 2014 by bythelevel

New York skate boutique Belief have released a stunning set of visuals to showcase their latest in-house apparel release for Fall/Winter 2014.

Belief’s values lie in community, and focus on promoting a positive and productive lifestyle. Influenced by New York and the hustle and bustle of city living, Belief deliver a solid range of skate and street ready pieces drawing inspiration from a selection of themes, from prehistoric to intergalactic, as well as the cities ‘Ever Upward’ slogan.

The latest collection is comprised of graphic t-shirts and long sleeved tees, hoodies and sweaters, as well as a healthy range of headwear and a concise outwear selection. Our favourite pieces include the Exploration Windbreaker and Prehistoric 6-Panel.

The range is displayed through this sharp set of images shot exploring the city of New York by the talented Humza Deas, capturing both the collection and the awesome city landscape along the way.

For more information on the release or to purchase, head over to beliefnyc.com. The collection is also available at flatspot.com.

ONLY NY AW14 Editorial

Posted on November 25, 2014March 10, 2016 by bythelevel

It’s been a while since we last linked up with our friends at Street Casuals and we couldn’t be happier to join forces again to showcase product from the awesome ONLY NY Fall/Winter 2014 drop.

We really enjoyed ONLY NY’s approach to their official lookbook, showcasing the brand in real scenarios, with a selection of natural photographs showing how the clothing would be seen at street level. With this lookbook our aim was to continue this ‘real’ look, translating it into our own environment around the streets of Brighton.

The collection itself continues the brands nostalgic approach, drawing themes from 90′s New York and applying this to vintage sportswear inspired pieces. Comprising of button-down shirts, crew-neck sweaters, rugby tops, outerwear pieces, headwear and a great selection bold graphic tees, the collection is diverse as is its colour palette.

The latest release is everything we have come to expect from the New York brand and more, and its great to see ONLY continue to develop their range. In an industry thats saturated with regurgitated graphics, ONLY always step up and bring something new. Their unique New York inspired designs and how they apply them to their premium streetwear pieces is what really sets them apart and why they continue to be one of our favourite brands here at By The Level.

Enjoy the look book and be sure to head over to www.streetcasuals.com now to shop the range.

Imagery: Lily Brown

Words & Direction: Kieran Sills

ONLY NY Fall/Winter 2014 Lookbook

Posted on October 16, 2014December 10, 2014 by bythelevel

Manhattan based Only NY return this Fall/Winter with another solid collection and a unique set of visuals to accompany the release.

For this season’s lookbook, each member of the Only NY team were given a disposable camera and a time limit of a week to shoot in New York City from Harlem to Lower East Side. A great concept that further showcases the brands unique creative approach and the result are a very real and gritty set of images that fit the collection perfectly. The clothing itself is made entirely in the US and is available in limited qualities, comprising of bold graphic tees, button-down shirts, crew neck sweaters, outerwear pieces and a large headwear selection.

Only NY continue with nostalgic themes and they have really managed to capture the essence of 90’s New York through their designs, taking a particular focus on vintage sportswear. We will definitely be picking up a few pieces from the collection with the embroidered Sportsman crew neck and Sporting Goods Polo hat catching our eye!

The Only NY Fall/Winter 2014 collection is available now at onlynylives.com and will be available in the UK shortly at the following stores;

Urban Industry

Street Casuals

10.Deep Fall 2014 ‘World Wide Wave’ Delivery One Lookbook

Posted on September 2, 2014November 28, 2014 by bythelevel

Having previously drawn inspiration from different cultural influences across the globe for their collections, 10.Deep now look to possibly the most powerful cultural influencers – technology and the internet, as they release their first drop for Fall 2014.

Referencing culture from pre-internet age to the current online climate we live in, the collection dubbed ‘World Wide Wave’ features a diverse range of apparel which is highlighted in their latest lookbook. With everything from hooded sweats to technical jackets, this collection is full of winter ready outerwear pieces, all the while continuing to supply its signature streetwear staples. Our favourite pieces from the release includes the Thrifter button down shirt in Burgundy and the Alta Vista mesh baseball jersey in white.

The collection is available now at 10.Deeps online store. Be sure to check back for UK links!