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HUF Holiday 2014 Lookbook

Posted on October 28, 2014December 10, 2014 by bythelevel

Hot on the heels of their Holiday footwear offering, San Francisco heavyweights HUF give us a preview of whats to come with their Holiday 2014 lookbook.

HUF are one of very few brands who seamlessly combine street styling with skateboarding to offer unique, versataile clothing and their latest collection of wardrobe staples continues to develop the brands distinctive aesthetic. The new release is once again diverse, covering everything from printed tees and long sleeves to hoodies and headwear, while continuing to expand their ever improving cut and sew line. The collections relaxed styles and dark colour palette of blues, blacks and burgundies is complimented with the brands recently released seasonal footwear offering in this minimal lookbook.

The HUF apparel and footwear collection for Holiday 2014 will be available at UK stockists from early November.

adidas Originals x Spezial Autumn/Winter 2014

Posted on October 28, 2014December 10, 2014 by bythelevel

Following the success of the ‘SPEZIAL’ gallery exhibition held in London back in 2013, 3-stripe devotee Gary Aspden now turns his attention to an archive inspired capsule collection for Autumn/Winter 2014.

The ‘SPEZIAL’ exhibition was curated to celebrate adidas through the brands collectors and fans, and that name has since carried to represent the very essence of the brand to its followers. This season, the adidas Originals ‘SPEZIAL’ capsule release continues the brands dedication to those passionate towards the brand as they draw from their rich history in sportswear and lifestyle, combining the two to deliver a collection that symbolises adidas’ unique personality in design.

The collection includes 12 classic apparel silhouettes which have all been given a contemporary update using more premium cuts and fabrics. Stand out pieces include the technical Olive Coach Jacket and the iconic Beckenbauer tracksuit, each re-worked for modern day.

Gary Aspden who designed and curated the collection summed up the release;

“adidas Originals x SPEZIAL takes work that was already done by genius German designers and changes the context… re-presenting it as something contemporary.”

The adidas Originals x SPEZIAL capsule collection is available in limited numbers at www.oki-ni.com.

LFT FLD

Posted on October 27, 2014December 10, 2014 by bythelevel

LFT FLD is the brainchild of two of the UK’s key players in the skate/streetwear scene and this Autumn/Winter they release their inaugural collection full of 90′s inspired silhouettes, with a contemporary twist.

Recent years have seen increased interest in british streetwear, sneaker culture and our skate scene, and for good reason. With the huge hype around American brands its easy to forget sometimes that the UK holds some of the worlds most sought after stores and is home to some of the most unique independent brands of the moment. UK streetwear is definitely on the up and Gareth Skewis (Palace and Slam City Skates) and Paul Ruffles (size? and Footpatrol) have been a huge part of the UK movement. Their experience and skill has been channelled into this impressive collaborative effort – LFT FLD.

Taking a retrospective approach whilst applying refined, considered construction, LFT FLD present a solid selection of sportswear inspired apparel. Performance outerwear options in the contemporary neoprene jacket and reversible hoodie are the stand out pieces, while staple athletic silhouettes dominate the release, bearing heavy graphic designs from none other than Fergus Purcell – the man behind the Palace logo and many other big name designs, has now turned his attention to the graphic identity and branding for LFT FLD.

The LFT FLD first release is available now at size? and will be available from other select retailers shortly.

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Nike F.C Holiday 2014 Collection

Posted on October 26, 2014December 10, 2014 by bythelevel

Nike F.C look to the new epicentre of world football – Berlin, as they present their latest collection just in time for the holiday season.

Following the nations recent success, most notably their victory in the world cup, a spotlight has been shone on Germany’s dedication to the game and its roots that lie on the small concrete pitches of Berlin. The gritty streets of the countries capital inspires this collection, showcased in this lookbook featuring the Boateng brothers who both owe their footballing success to Berlin’s ‘concrete’ roots football.

This seasons offerings include Nike F.C regulars in the Glory Tee and N98 which both receive updates, as well as new introductions in the star-emblazoned AW77 crew neck tee and hoodie. The Nike F.C ‘Stars’ t-shirt pays homage to the Champions League final that will be held in Berlin in 2015 and rounding the collection off is the Nike F.C Scarf which takes inspiration from the terraces and every football fan’s essential accessory.

The Nike FC Holiday 2014 collection is available now at Nike Sportswear retailers worldwide and online at www.nike.com

Tens ‘Enjoy The View’

Posted on October 22, 2014December 10, 2014 by bythelevel

Having caused a stir on crowd-funding site Indiegogo back in May, UK based Tens return with a stunning set of visuals to showcase their custom filtered sunglasses.

Tens have spent years developing a custom lens tint that works with natural light to create a more vivid picture, changing the way we see everyday life. By dimming the brightness, the scratch proof lenses intensify your surroundings to create the perfect scene. There is of course a science behind the pretty pictures, and the sunglasses still hold their basic function – to protect your eyes from the son as they provide 100% protection against UV rays. Experts have even found that the colours seen through the glasses can actually enhance your mood!

For a brand thats rooted in travel and exploration, it was only right that the visuals match the quality of the picture created by the product. Tens deliver a video commercial shot by the brands co-founder Tom Welsh that follows a group of friends travelling through scenic destinations including California, Vancouver Island, Mammoth and British Colombia. There is also a complimenting lookbook shot by LA based Joe Perri in a mixture or rural and urban areas of discovery.

Enjoy the video commercial above and look book below. For more information on Tens or to purchase ‘The Classic’ frame style, head over to www.tenslife.com

ONLY NY Fall/Winter 2014 Lookbook

Posted on October 16, 2014December 10, 2014 by bythelevel

Manhattan based Only NY return this Fall/Winter with another solid collection and a unique set of visuals to accompany the release.

For this season’s lookbook, each member of the Only NY team were given a disposable camera and a time limit of a week to shoot in New York City from Harlem to Lower East Side. A great concept that further showcases the brands unique creative approach and the result are a very real and gritty set of images that fit the collection perfectly. The clothing itself is made entirely in the US and is available in limited qualities, comprising of bold graphic tees, button-down shirts, crew neck sweaters, outerwear pieces and a large headwear selection.

Only NY continue with nostalgic themes and they have really managed to capture the essence of 90’s New York through their designs, taking a particular focus on vintage sportswear. We will definitely be picking up a few pieces from the collection with the embroidered Sportsman crew neck and Sporting Goods Polo hat catching our eye!

The Only NY Fall/Winter 2014 collection is available now at onlynylives.com and will be available in the UK shortly at the following stores;

Urban Industry

Street Casuals

The Quiet Life Fall 2014 ‘Vasquez’ Lookbook

Posted on October 15, 2014November 18, 2014 by bythelevel

The Quiet Life head to the Vasquez Rocks, just north of their hometown – La, to showcase the second drop from their Fall 2014 offerings.

The brand are known for their love for photography and they link up with photographer Samie Drasin for their latest set of visuals, as they scope out this picturesque and tranquil desert backdrop amongst the hustle and bustle of the city. The lookbook showcases several new styles from the brand, most notably in the outerwear section, with the standout wool fishtail jacket and corduroy trucker jacket the pick of the bunch. There are also new fleece options, several woven sweaters and jogger pant’s that have been added to the line . Alongside these new shapes sit a selection of essentials including graphic tees, sweats and socks, rounded off nicely with selection of headwear.

As with previous releases, there are also several mini capsule’s within the main collection, with the printed rope capsule added this season, the Quiet Life continue their ongoing Liberty London capsules with the paisley pack and crystal pack.

The Quiet Life Drop 2 is available now at www.thequietlife.com and shortly in the UK at:

The Chimp Store

Urban Industry