Tag: trainers

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BWGH for PUMA

Posted on by bythelevel

 

 PUMA link up with David Obadia and Nelson Hassan, founders of French label Brooklyn We Go Hard (BWGH) for yet another exciting collaboration, celebrating the pairs love for the brand.

Combining PUMA’s rich heritage with BWGH’s Parisian style, the collection includes the XS850 and XS698 (a hybrid of the XS850 and R698) silhouettes. The 90’s runners featuring PUMA’s Trinomic technology create a sporty yet sophisticated style and arrive in an array of colour treatments from colour blocking to the XS850 x BWGH all over CAMO print.

PUMA and BWGH continue to combine sport with style in the apparel collection as they use BWGH’s patterns and measurement charts to ensure designs have a more considered fit. The collection applies colour in a more understated manner, with colour blocking once again used, whilst an Ombre treatment is applied to sweaters which also feature the JOY graphic in BWGH’s famous boucle finish. Key pieces see the use of all over CAMO print once again, as it is applied to tees and technical outerwear.

The BWGH for PUMA collection will be available from the 11th of July at the following retailers;

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Hanon

Footpatrol

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Vans Syndicate – Odd Future Pack

Posted on by bythelevel

 

This Autumn/Winter, Vans Syndicate present their second Odd Future collaboration as they link up with Tyler the Creator to rework the iconic Old Skool.

The Pro “S” arrives in three bold suede colour ways – green, blue and wheat, all finished with custom ‘Golfwang’ detailing, sitting on top of a vivid pink sole unit. The shoe also features the Ultracush impact sockliner and Duracap reinforcements on the upper.

The Vans Syndicate X Odd Future Old Skool Pro “S” will be available at authorised syndicate dealers from July 19th.

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Saucony Originals – Cavity Pack

Posted on by bythelevel

 

Saucony Originals presents two contrasting approaches yet complimentary colour ways in its Cavity Pack for their first Autumn/Winter drop.

For those with a sweet tooth, the Shadow Original Black Razz features a soft Raspberry suede mixed with a liquorice black leather upper, with pops of Raspberry on the branding and midsole. As nice as a treat is now and again it’s always important to look after your teeth, so to counter the sweetness of the Raspberry, making its first mainline appearance,  Saucony present the Minty Fresh Shadow 5000 in a Mint Green upper, made from a suede and mesh mix. The shoe is finished off with whiter than white detailing on the leather river, branding and sole unit.

The Saucony Originals Cavity Pack will be available from the third week of July from the following stockists;

Urban Industry

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Hanon

Web

Nike – The Genealogy of Innovation

Posted on by bythelevel

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Sitting proudly at the forefront of footwear innovation, Nike present the Genealogy of Innovation, celebrating 40 years of design, 30 years of sneaker culture and 20 years of Nike football.

With the World Cup well under way I’m sure many of you have spotted the latest innovation in football boots adorned by some of the biggest names in the competition. The Magista and Mercurical Superfly featuring the new sock liner, are most certainly game changers, providing lightweight glove like fits, as Nike draw on their experience to deliver the latest footwear technologies.

The Nike forward thinking design process stretches across all of their most iconic training shoes from basketball to athletics. The Genealogy of Innovation provides an in depth study of over 200 ground breaking designs, from the first shoe to bear the famous Swoosh ( “The Nike” football boot from 1971) and concluding with todays latest releases, Nike celebrate their rich history and showcase their archives.

Following the success of the Genealogy of Innovation exhibition at Nike’s Phenomenal House space’s in Paris, London and Berlin earlier in the month, Nike now take the experience online, providing an interactive journey through seven distinct chapters of Nike’s history.

Find out more about the Genealogy of Innovation at www.nike.com/genealogyofinnovation

(click images to enlarge)

Genealogy of Innovation exhibition and Online platforms

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PUMA Trinomic Fluro Mesh Evolution Pack 2014

Posted on by bythelevel

PUMA present the Trinomic Fluro Mesh Evolution Pack in the build up to this years World Cup in Brazil, with the XT2 and Disc Blaze undergoing their latest rework.

Inspired by the colour palette featured on the cones and bibs players use during the warm ups, the pack introduces fluro mesh and 3M technology into the design of the classic 90’s runners. Both silhouettes feature mesh uppers, contrasted with nubuck overlays and 3M technology added to the form stripe branding for high visibility, all of which sits on a grey specked midsole.

This ‘evolution pack’ includes a range of new technology to ensure comfort, breathability and functionality. The XT2+ and the Trinomic Blaze of Glory drop on the 21st of June at the following stores;

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Hanon

Footpatrol

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Vault by Vans x Stüssy Collection for Spring 2014

Posted on by bythelevel

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Two californian legends celebrate their rich heritage with a Vault by Vans X Stüssy collaborative collection this Spring.

The iconic brands stay true to their roots in skate and street wear fashion in a collection that showcases their unique, South Californian aesthetic. The release features classic Vans silhouettes such as the Style 36 LX which takes design specs from the Old Skool, the Era LX and Sk8-Hi LX. The shoes adopt original Stussy prints not seen since the 80’s and 90’s, including the Tom Tom, Stüssy Bones and 8 Ball prints, all finished with high levels of detailing.

The Vault by Vans X Stüssy collection is available from June the 16th at all European Stüssy chapter doors, as well as Vault by Vans stockists. For more information on the release visit Vans.co.uk

 

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Saucony Originals Summer 2014

Posted on by bythelevel

Following the release of Saucony’s first ever lifestyle look book for their Spring/Summer 2014 range, we take a closer look at two new colour ways in the popular Grid 9000 and Shadow Original silhouettes.

Arriving just in time for the summer months the Grid 9000 adopts a tan, grey and red colour way and features a suede and mesh mix on the upper to ensure breathability, as well as a large cushioned rubber midsole for additional support. The Shadow Original comes with an all over grey upper, white sole and features red detailing throughout. The shoes upper is constructed with a combination of mesh and nylon, with suede overlays for long-lasting durability, the “Marshallowy” EVA midsole is added for increased comfort.

The Spring/Summer 2014 range is available now at schuh