PUMA X ALIFE Sessions with Mobb Deep – Recap

 

The PUMA presents alife sessions returned to East London to launch part two of their Spring/Summer 2015 collaboration with none other than New York hip hop heavyweights Mobb Deep joining in the celebrations.

The collection itself aligns with part one of the release, utilising PUMA’s heritage in sportswear and combining alife’s unique creative approach to present a selection of vibrant footwear reworks and bold apparel pieces. Drawing inspiration from the streets of New York and the stories they tell, the classic Trinomic R698, Disc Blaze and Blaze of Glory silhouette receive new premium material applications, with the stand out R698 featuring a custom alife motif print on the midsole. The apparel offering consists of a functional two piece tracksuit and a matching short and sweater combo featuring an all over photo print of the New York brands famous piranha tanks situated in their Rivington Street Club store.

One thing we have learned from the PUMA x alife collaborations is that both brands know how to throw a party. With Reakwon representing in the previous London sessions instalment, Mobb Deep played to a packed house at The Laundry E8 and delivered what could quite be one of the best events of the year so far. Following on from energetic warm-up shows from UK based rap project Cult Mountain and impressive London native Little Simz, Mobb Deep took to the stage to deliver classics including Hell on Earth and Shook ones, with all the artists decked out in the latest attire from PUMA and alife. Livin’ Proof were on the decks all night providing the soundtrack to the evening in between sets, with drinks flowing and amazing food from the Pig & Rig, it was a good vibes all round.

Check out the photo recap from the night, as well as product shots from part 2 of the collaboration above. You can shop pieces from the PUMA x alife Spring/Summer 2015 collection at the following retailers: Urban Industry, 5Pointz and Attitude. 

Event photography: Lily Brown

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