From humble beginnings back in 1989, Route One has grown to become the go to place for everything skate and streetwear, from shoes to decks. With a portfolio of over 450 brands, including their own in-house label, the company is continuing to expand into an leading international retailer.
We recently linked up with the guys at Route One to produce our own editorial lookbook, featuring a mixture of their own brand goods as well as pieces from some of the key names they hold. The aim of the shoot was to focus on the companies heritage in skate and action sports, using product from the likes of Emerica, Pass Port, KR3W and Thrasher, and combining this with the fashion basics Route One has to offer.
We were back in our hometown of Brighton for this one, skating around the city with our pal Dexter. Check out the full lookbook below and be sure to shop the latest collections over at www.routeone.co.uk now.
Imagery: Lily Brown
Words & Styling: Kieran Sills
Model: Dexter Daniels