Benny Gold return this Summer, armed with a fresh batch of feel-good graphics and a seasonal colour palette, they present their latest release in the “Bartlett” Collection.
The Bay Area locals keep things simple throughout in a release packed with staple silhouettes, with a strong focus on their weather appropriate headwear offering. The collection includes tees and vests adorning an array of bold graphic and photo prints, with stand out designs including playful takes on the famous paper plane logo and the brands ‘Work’s for Jerks’ slogan. Benny Gold’s cut and sew department continues to expand with casual short sleeved shirts and a selection of light outerwear, with added touches in the coordinating socks rounding off the release nicely. Amongst the mainline items is an Aloha capsule which, as the ‘Aloha’ suggests, features a custom floral print applied to a matching 5 panel cap, bucket hat, short sleeve chambray button down shirt, t-shirt, vest, socks, shorts and accompanying skateboard.
Benny Gold continue to work with what they know best, updating their classic streetwear style for the modern market, it’s non fussy but delivers everything you would expect from the brand. Check out the surf themed lookbook shot in Baja California, Mexico by Anthony Masters above. You can shop the Benny Gold “Bartlett” collection at 5Pointz, Attitude Inc, Note and The Alternative Store.