HUF and Chocolate have come together to 'celebrate life and the spirit of discovery with friends' in homage to the late Keenan Milton with the "Forever" campaign.
HUF's owner Keith Hufnagel formed a close friendship with Keenan when skating in New York during the 90's, a friendship that would grow through various skate trips across the globe and street missions in NY. His untimely death in 2001 affected a lot of people including Keith and had a huge impact on the lives of so many of Keenan's close friends. Both Girl and Chocolate to this day continue to pay tribute to Milton with a "Keenan Forever" sequence in all their videos, he was considered one of the best skaters on the team and such an integral, energetic character for the brand in it's early years.
The two skate powerhouses have put together a small capsule collection for the campaign which includes a dual branded pullover jacket and checkered Classic Hi's, as well as a t-shirt and cap featuring a bold hybrid box logo. To commemorate the release, HUF and Chocolate have also come together on a short clip which is narrated by Keith Hufnagel and features archival footage of Milton.