PUMA introduce the Premium “PERF” Pack


Two of PUMA‘s most coveted silhouettes – the R698 and the low profile States, get a nostalgic rework as part of the brands Fast Track line for Spring 2015, in the “Perf” pack.

Each silhouette debuted in two separate, yet equally pivotal, era’s for the brand and both styles moved the brand forward in terms of performance sneaker design in running and basketball respectively. The States, or Suede as it is also known, surfaced back in the 80’s and the shoe was quickly adopted by the hip-hop affiliated of New York City and soon after those with similar interests in the UK, who decided to re-name the shoe after its birthplace ‘The States’. The 90’s saw the arrival of the sleek R698 silhouette, born into an era of peak innovation in PUMA’s performance footwear story. With the introduction of Trinomic sole the shoe would revolutionise PUMA’s running designs and as with many popular running styles, would eventually make the transition into the lifestyle market.

The Perf Pack sees 3 tonal colour options of blue, grey and black applied to both styles. The upper is constructed from a smooth nubuck with perforations from the toe box through to the mid- foot sitting on a contrasting stark white midsole.

The PUMA “Perf” pack is available at selected retailers now including Urban Industry, 5Pointz and The Chimp Store.

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