We recentley linked up with New York’s Stanton Street Sports to shoot a concise editorial focused around their latest release for Summer 2016.
Launched earlier this year, Stanton Street Sports was born as an in-house brand to ONLY NY – named after the brands New York flagship store location. Despite sharing some similarities to it’s parent brand, Stanton Street Sports has managed to carve out it’s own identity as a stand alone brand with a strong direction and solid designs. Now available in select stockists over in the UK, SSS focus on extremley limited quantities, with many of their products made as one offs, so once they’re gone, they’re gone.
Their latest collection for Summer is heavily graphic lead, with an early 90’s sportswear feel to it, deploying a bright, seasonal colour palette on to a range of t-shirt designs. Again we see parallels with ONLY NY through NY inspired designs which draw from themes around the city and the various subcultures within it. Rounding off the concise release is a collaborative hoody with Champion, featuring the classic collegiate font on the front as well as three hat designs, which again feel retro inspired with subtle embroidered or patchwork detailing on classic shapes.
Photography: Lily Brown
Styling: Kieran Sills